Over the past few months Arby's has been on fire with it's social media marketing campaign. Most ads featuring cardboard formed works of art depicting all things video games and geek culture and putting there signature curly fries to use. They have created some excellent advertisements.
The social media marketing team has played it very smart targeting games as they release or rise to popularity. This particular ad shows them promoting "Fallout 4" as it was highly popular in 2016.
Arby's team also took advantage of the quick popularity behind "Pokemon Go" showing their team pick of choice in the game and most likely capturing extra customers in the process.
As of late their signature curly fries have even been put to use on the campaign to promote games such as the highly anticipated "God of War" which was recently revealed and is set to release later in the year.
Not only have they targeted video games but have also targeted geek culture as well. Creating ads such as this one promoting "Futurama".