Ford Motor Company

Origins of Ford

  • Founded and incorporated in 1903 by Henry Ford in Detroit, Michigan
  • Ford created the first mass-produced affordable American automobile, the Model T
  • Ford developed and introduced the assembly line, which revolutionized the automobile industry forever

Current Status

  • Ford's main competitors are General Motors, Fiat Chrysler Automobiles, and Toyota
  • Ford made $149.56 billion in sales in 2015.
  • Ford's top selling models are the Focus, Fusion, Mustang, Escape, and F-Series

Corporate Social Responsibility & Culture

  • Ford is investing $4.5 billion in electric vehicles and will manufacture 13 new electric vehicle models by 2020
  • Named as one of "The World's Most Ethical Companies" by Ethisphere Institute
  • Ford contributed $55.6 billion to community activities in 2015
  • Ford provides a safe and healthy environment for assembly line workers
  • Ford emphasizes a diverse and inclusive workforce
  • Ford has training programs that accelerate advancement opportunities

Marketing Internship

  • Focuses on commitment to the customer
  • Focuses on listening and making decisions due to consumer demands
  • Marketers act as "eyes, ears, and voices of the customers" for the company

Sources (MLA)

"Ford Motor Company 2017 MS&S Marketing Intern." Glassdoor.com. N.p., 1 Oct. 2016. Web. 04 Dec. 2016. <https://www.glassdoor.com/job-listing/2017-mss- marketing-intern-ford-motor-company- JV_IC1134642_KO0,26_KE27,45.htm?jl=1918036109>.

"Sustainability Report 2015/16: Ford Motor Company." Sustainability Report2015/16: Ford Motor Company. Ford Motor Company, n.d. Web. 04 Dec. 2016. <http://corporate.ford.com/microsites/sustainability-report-2015-16/index.html>.

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