- Phenomenological (qualitative) study to determine the causes of decreased millennial attendance at Greenville Drive baseball games over the past year.
- Social Media - (Facebook & Twitter)
- Surveying millenials (18-34)
Step 1: Meet with the Drive
- Went to Flour Field
- Obtained Email list of past Dollar Drink Night participants
- Discussed project priorities (Finding the motives behind decreased millennial attendance)
- Ran through ideas and available research
- Needed to determine why millennials are no longer choosing to attend the Dollar Drink Night on Thursdays
- How are they hearing about the promotion?
- What other events are they attending on Thursdays prior to the game or instead?
- Convenience of getting to games
- Overall experience
A brief look at what the one-page survey looks like. The full survey can be found here:
- Analyzing current promotional material used on social media
- How can the Drive improve?
- IRB Approval was granted on March 6th, 2017
- Preparatory work had been completed prior to approval
- Survey questions and communications components approved by both the Drive and IRB
- Survey was generated on Survey Monkey and sent out to 5073 members of a list provided by the Drive (Members previously purchased a ticket on a Thursday promotion night)
- Wait for survey responses to come in
- Analyze current social media posts on promotions once the season approaches
- Obtain social media analytics from the Drive to analyze further
- Continue to research Millennial habits and how it affects baseball attendance