403 Wendy Way Presented by Melissa Crawford, Pacific Union

Preparing for Market

  • Schedule a presale home and pest inspection to verify condition of the home and determine what if any repairs are needed
  • Complete any and all necessary repairs and upgrades including painting as needed to ensure home is shown in its best possible light.
  • Staging and styling the home

Marketing Assets

Professional photography

Video tour of home: ideal for YouTube channel and social media marketing

3D floor plan of home for use in website and social media marketing

Digital Marketing Plan

Facebook Video Campaign

Over 50% of US consumers are on facebook and spend an average of 40 minutes a day using it. Utilizing custom audience targeting to reach users with high incomes and net worth, you can advertise your listing eff ectively with compelling creative and calls to action to the segments you want to reach, and identify new audiences that are likely to interact. In depth Facebook analytics let you see how your advertising performs, and gives insight in how to drive the best response from your audience.

YouTube Video Campaign

Youtube is the second most installed app after Facebook, and getting in front of your desired audience while they spend time online or through the Youtube app is just as easy. You can target your potential buyers geographically, demographically, and based on their behaviors, and your video will reach across all their devices.

Digital Banner Ad Campaign from ReachLocal

With an online banner ad campaign, you can distribute custom creative across the internet to the sites that your targeted audience frequents. Using extensive data we have access to, we can predict where your buyer segments will see and interact with your ad. To increase its performance, the ad is shown more on sites that receive more interaction, and users who click on the ad will be shown the ad again through retargeting.

With results we have gathered from about 70 other Pacifi c Union banner ad campaigns that we have run, your ad will be shown an average of 70,000 to 100,000 times throughout the month, with a higher than average click through rate of .14%.


1203 Lattie Lane, Mill Valley

5 bedroom, 3 bath 2360 square ft home on 0.1722 acre lot

Listed $1,450,000 SOLD $1,560,000 DOM 17 $/ft 657

404 Wendy Way, Mill Valley

5 bedroom, 2.5 bath 2,855 square ft home on 0.3160 ft. lot

Listed $1,695,000 SOLD $1,600,000 DOM 57 days $/ft 560

405 Wellesley Court, Mill Valley

3 bedroom, 2.5 bath 2358 foot home on 0.206 acre lot

Listed $1,695,000 SOLD $1,605,000 DOM 57 $/ft 680

1220 Waterview, Mill Valley

4 bedroom, 3.5 bath 3175 square ft home on 0.22 foot lot

Listed $1,675,0000 SOLD $1,850,000 DOM 23 $/ft 583

About Melissa

Real Estate in today’s market requires expertise, honesty, loyalty, accountability, and creativity, all of which I bring to our work together.

With a local’s perspective, strong negotiating skills, great contractual know-how, and most importantly, your best interest at heart, I guide you, at your own pace—whether a few months or a few years—through buying or selling your home.

What defines home is personal to the individual, and among the structure itself, includes the ground below (foundation) and sky above (roof), the guts within (rooms and walls) and the veins throughout (heating, plumbing, wiring, etc.), the land surrounding and the neighbors adjoining—I help you navigate it—because your home is all of this and more.

As a lifelong resident of Marin County (more on this below), I have a wide network of resources to draw from. This of course includes my fellow agents, many of whom I consider good friends. I know that they, as well as my previous and current clients, would attest to my enthusiasm for getting your dream house (or getting rid of your ex-dream house, two kids later).

Your situation is my motivation. Whatever it is, I help you get what you want, when you want it. For some, it’s the best price. For others, it’s a fast sale. For all, it’s the unique definition of home.

I’m blessed with many repeat customers, whom feel much more like partners than clients, being that our relationship centers around one of the largest emotional and financial transactions you’ll make in a lifetime, and It’s my job to make it smooth, productive, and yes, enjoyable.

Born and raised in Mill Valley, I’m a second-generation, top-producing broker who is grateful every day to continue the family tradition, not just the real estate part, but living here in Marin County, now with my husband (a Bolinas native) and our two daughters. The community, schools, natural beauty, and location are unrivaled (but you probably know that already).

Bottom line, I know Marin: the towns, trends, pre-schools, high schools (and every stopover in between), the restaurants, and neighborhoods in and about the area – not to mention the people. I volunteer with the Southern Marin Mothers’ Club, Strawberry Point PTA, and KIDDO (the Mill Valley Schools Foundation) and, of course, I enjoy time with my family, cooking, crafting, and feeding my addiction to SOULCYCLE—Ian’s Saturday Soul Survivor. See you there!

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