Past Approach: The Center for National Economic Housing and Development's Housing for All Campaign
The Housing for All campaign launched in 2010 to raise funding, in the form of investments, for affordable housing. It also demanded "common sense reforms to the rent control law in order to preserve affordable housing and protect tenants’ rights" (CNHED).
- 4,000 supporters organized
- Over 100 organizations mobilized
- Creation of a $100 million baseline annual commitment
- Over $26 million received for DC’s locally-funded voucher program
What The Campaign Did Well
- Representation: Housing For All utilized real residents of affordable housing to show authenticity and ensure that their needs were met
- Social Media Outreach: The hashtag, #DCisOurHome, trended on Twitter
Photo courtesy of CNHED
Past Approach: AirBnb v Berlin
An anti-AirBnb campaign in Berlin discourages the use of AirBnb because of its "touristification" and "social displacement" of local tenants. It also cites "the rising rent prices for locals" as a reason not to use the service. The campaign's shocking graphics, coupled with the easily recognizable AirBnb logo, make for an effective campaign strategy, as the banners not only caught the attention of passersby, but also of those who follow social media accounts that shared the images.
Photo courtesy of Daniel Roberts on Twitter
Smart Phone App
Small Shopper: for big impacts
Small businesses are affected by gentrification because they lose customers when their original patrons become displaced.
Concurrent with the #HomesOverHouses campaign will be the launch of a smart phone app, Small Shopper. Small Shopper will encourage people to support local businesses by allowing its users to gain "points" for each dollar they spend at local businesses around the city. The points later can be redeemed for prizes.
LIVE EVENT OUTREACH
Local artists will perform at showcases in various neighborhoods. Each community will individually decide for themselves where the money raised will go.
For example, one neighborhood may allocate their funds towards the local public high school. Another might give their money to a local community center.
At the event, attendees will be encouraged to follow Homes Over Houses' social media accounts,
Photo courtesy of Time Out.