In 1878 Eastman had planned to take a trip to Santa Domingo. He decided to document his trip but the photography equipment was very bulky and expensive. Eastman bought all the equipment but did not take the trip.
Instead, Eastman began to research on how to make photography more easier and enjoyable for the average person.
“Light makes photography. Embrace light. Admire it. Love it. But above all, know light. Know it for all you are worth, and you will know the key to photography.”
After seeing a formula for dry plate emulsion he was inspired to formulate his own gelatin-based paper film and a device for coating dry plates.
Eastman then launched his own company 'Eastman Dry Plate and Film Company' in 1880.
In 1888 Eastman launched the first 'Kodak' camera and a few years later renamed the company to 'Eastman Kodak'
"You press the button we do the rest"
This was the company's slogan which meant that after the 100 exposures on the roll of film had been used up, the customer would send the camera to the company for their images to be developed. Eastman Kodak would then send the developed images back to the customer.
Eastman later hired chemist Henry Reichenbach who developed a more flexible film that was easier to insert into cameras. This allowed the company to become even more successful.
In 1990 the 'Brownie' camera was launched which was targeted for children at only $1. Eastman's company also developed unbreakable glass lenses and special cameras for planes during the world war.
'Brownie' by Eastman Kodak Company
Eastman Kodak Company created the amateur photography craze that is still strong and popular as ever today.