What really motivates the UK's flying public?
Many factors shape the airline choices of UK flyers. Unsurprisingly, price matters more than anything else, but reputation and airport proximity are becoming more influential.
Among those who say they would never choose to fly with an airline that has a bad reputation, 42% cited their personal travel experience and 26% cite the airline's perceived reliability
79% of people see flight price as a priority in 2019. That's slightly less than 82% in 2018
The time of flights is less important to people this year
Last year, 28% of people said that reputation was one of the most important aspects influencing airline choice. That's grown to 32% this year
Why would someone never fly with an airline that they said had a 'bad reputation'? A quote from our research:
Different groups have different priorities. For example, the proximity of airports served to the final destination is more important when choosing an airline for those living in the North East and the East Midlands against an national average of 46%
When choosing an airport, journey time (73%), transport connections (39%), and destinations served (59%) are the most decisive factors
Price is important to everyone when it comes to choosing an airline, but more so for 18-24 year olds against a national average of 79%
While there's much public debate about airport expansion, only 16% of those asked were against it, while support has grown from 48% (2018) to 57% now.
In 2018, 24% of people said they are prepared to pay more for a flight if it was less likely to be delayed. In 2019, that's risen by 11 points to 35% (33% disagreed)
Another quote from our research: