My TV Role: Presenter
Presenters work at the front line of television. They introduce and host programmes, read the news, interview people and report on issues and events. They may work on a range of programmes or specialise in a particular type, such as current affairs. The calm and relaxed manner of successful presenters makes the job seem easier than it is. They are usually involved in the careful planning that goes into every programme, including rehearsals and research. They may write their own material and they also need to be able to memorise facts and ad-lib when necessary. They keep the programme running to plan whilst on air, working closely with the production team. This often involves following detailed instructions whilst reading from an autocue and/or script, and responding positively to any problems or changes.
Boy meets world
My favourite show is Boy Meets World which came out in 1993. It was a show about a boy and his life growing up. In the original series there isn't anything really technical about it. The filming was very different back then because they barely switched to different cameras. It was normally filmed on one still camera with occasional moments where they would switch. And then the show Girl Meets World aired in 2014. Girl Meets world is a lot different because this is set is a modern time. They changed the way they filmed and the technology used within the show is obviously a lot different. Boy meets world was aimed at children when it first started but because the series ran for so long they had to change the ages of the audiences. As the series progresses it deals with more adult situations. Girl meets world is currently aimed at young teenagers. It has been said that Girl meets world deals with a lot more serious topics compared to other disney shows.
Key question: What impact has developing technology had on the relationship between the media and audience?
Audiences have become fragmented (separated) as the technology has developed, people can choose what they want to watch.
When you’re waiting for a TV show, it’s preferably called making an appointment
Media Convergence : Media has converged together into one device. It means you can get all your types of media on one device.
Channel Fragmentation : An increase in the number of mass media outlets over the last few decades
Audience Fragmentation : The division of audiences into smaller groups as a result of variety of media outlets (channel fragmentation)
Time shifting and Place shifting :
New technologies have allowed audiences to choose when and where they consume television content.
This refers to television ‘on-dreamed. So , rather than the whole family tuning into watch the X-factor at 8pm on Saturday night, they may choose to watch the next day and whilst on the bus.
Television is no longer experienced communally. However, social media allows for a shared experience still (Participatory culture)
Uses and gratifications theory is an approach to understanding why and how people actively seek out specific media to satisfy specific needs. UGT is an audience-centered approach to understanding mass communication.
Engagement paradigm: when you're choosing to engage with your media actively
Participatory Culture: Is when your taking part actively - liking, sharing, commenting on posts on a variety of different social media. (Taking part in any form)