Petcare 411 A sales thing. December 9, 2016


411 at a Glance

Updated Pricelists

Two price lists have been updated. The Iams National Price List and the BDB National Price List. Check them out below:

This latest update shows IAMS Dry Dog Beef & Rice items have been added with bracket pricing.

In this update to the BDB National Pricelist, changes have been made to Pedigree Wet including additional MVMPs and certain pouch items have been removed.

UPDATE: 2017 BDB Displays Merch Guide

Graphics are updated where available and we have updated the display specific nationally funded incentives. Check out the latest update to the BDB displays/merchandise guide by clicking the button below:

DOG & CAT Mainmeal

2017 BDB Wet Cat Toolkit Update

We have completed the fall update for the Wet Cat toolkit. You can click the button below for the full toolkit.

Updates to the toolkit include:

•IAMS™ Perfect Portions Selling Story added

•Sheba® Perfect Portions 18ct & 24ct information

•New Product Specifications for Sheba® Perfect Portions and IAMS™ Perfect Portions items

•Sheba® Broths list price reduction reflected

2017 SPT Cat Toolkit Update

Click the button below for the refreshed SPT Cat toolkit.

2017 Dog Toolkit Refreshes are Here

Below you will see several buttons linking to the the Fall Refresh Toolkits. They have been updated with graphics, calendars and timing, which have been previously communicated via bulletins. See the links below for the refresh of each of the Dog Toolkits

2017 Ancestral Toolkit is Available

The Crave Toolkit (Dog & Cat) is now available! This will be a P6 2017 launch.


Temptations Supply Update

See the most recent update for P12 W3


Eukanuba Transition Letter UPDATE

Click the button below for an Associate letter from Chris Mondzelewski regarding the transition of the Eukanuba brand. You'll see the particulars of which teams own which parts of the transition and how to provide a smooth hand-off to Royal Canin.


It can be difficult to keep track of who is doing what around here, so here's a list of all the recent org changes in sales, eComm, etc. This includes both internal moves (marked with an asterisk) and external hires. Be sure to look them up, say congrats and consider yourself informed.

Started November 14

Started November 28

Starting December 12

Kudos! Sheba Campaign Moves the Needle

Steve Ingmire, brand manager for Sheba, was happy to share that one of our latest TV spots "Penguin," has achieved a 3* AVI! This is proof that the ad is driving sales. In addition to the campaign, the Chunks in Gravy launch and improved shelf space has led to a record 3.2 share and incredible momentum moving into 2017. Way to go Sheba team!

PetsMart Team Connects with the Customer Through NEW

Pictured: Jesse Benscoter, Neha Mallik, Christina Cole (NEW) , & Ellen Thompson


Thanks for reading!

That's it. If you have any recognition or updates to share for the next Petcare 411, please email Aaron Shaver, consumer communications specialist.



Created with images by lightstargod - "dog model french bulldog" • Unsplash - "friends cat and dog cats and dogs" • cocoparisienne - "cat animal cat's eyes" • Sasha the Okay Photographer - "Dog"

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