Help curious shoppers buy specialty citrus by offering them information about each unique variety. Categorizing specialty citrus into "snacking types" and "culinary types" is also a helpful practice. Snacking types are highly consumable versus culinary types are typically purchased in smaller quantities and less frequently.
Grab n' go?
Stores in downtown city areas or near office buildings with lots of walk-in traffic should focus on highly consumable, grab & go convenience type items.
Cut fruit, fresh berries, grapes, and easy peel citrus should be merchandised in a prominent place.
Other snack items, like yogurts, snack cheese, and fruit dips, are great items to cross merchandise in this type of a section.
Whenever quality and supplies allow, create a berry patch destination to drive sales.
Managing Apple Varieties
Keep a core set of the main apple varieties like gala, fuji, granny smith, and others, but capture more impulse sales with some of the exciting new high-flavor premium texture varieties.
There are so many new varieties, so how do you decide??
Merchandise a secondary display of 1 or 2 premium/club varieties (3 if you have the space) for a month or two at a time as they're available in late fall and winter months. Change these varieties out to make room for the next ones. Eye-catching displays will help create interest and get people to try some of these amazing types of apples.