Create Instagram Account. Instagram allows its users to market products essentially for free. Although our product isn't something physical that you can pack and ship, it is a product with value. It's an experience, and it's a lifestyle. Instagram uses pictures and hashtags to get peoples attention and can be cross posted on Facebook, Twitter or Linked In or simply direct people to your page from a website. There is no cost to be a member of Instagram (IG).
Create Linked In Account. Linked in is the business version of Facebook. Yes you have a business page set up on Facebook but this is a little different. Linked In is also free and it allows you to communicate directly with the individuals that run those big companies and businesses. This is the social media platform that takes the high school feel away that Facebook tends to have. The only downfall is that you do not have access to the demographic information that you do on Facebook. This isn't necessarily a bad thing since our posts and intentions would be tailored to the audience that exists here.
Add Justin as an administrator on the 180 Outdoors Facebook page. This will allow me to view the demographic information and see things likes peak activity times on the page, number of visits to the page per day, how far of a reach a post has (how many people see it on their news feed) ect. They really make the information easy to understand so you can capitalize on what you choose to do throughout the day. By following the trends that are showed here, we can make sure to post at peak times, thus maximizing exposure and increases our chances for shares and in turn generating a farther reach with our product.