EPL TEAM OF THE MONTH
MAN OF THE MONTH
GOAL OF THE MONTH
*As voted for by the football community via footyheadlines.com
NEW TO MARKET
Ahead of Chelsea vs Arsenal on 4th Feb, Puma have released their evo-touch in blue (Chelsea) for Fabrigas and their evo-speed in red (Arsenal) for Bellerin to wear.
Featuring a splash of blue and hints of pink, the Blue Blast Pack takes its design cues from race cars and their unmatched speed and acceleration.
Adidas have combined elements of their Copa and Gloro silos for this Pro-Direct exclusive.
One directional textured upper gives this boot an old-school Adidas Predator feel.
RECENT PERFORMANCE
Last month we provided you with marketing and tech-talk info on the 'The Glitch'. Since then we have been able to attain a pair which we have sent to WHQ.
In comparison to other Elite level boots the Glitch is under-performing which is probably why they have adopted a F.O.T led strategy and do not have any of their lead athletes in them.
Consumers called this boot out as having a good shape and being pleasing to the eye which is why it sold relatively well. In reality the upper was stiff and in general it was way off the mark regarding performance.
Recent consumers have said that they are disappointed with the Ace and stated that they have lost trust in it and won't be buying it again!
We decided to dig a bit deeper with this boot in particular as it received a lot of praise during the early stages of it's release.
Summary: Out-of-the-box this is a very good boot but performance decreases rapidly. This boots best attribute is the internal foam pods which work well to prevent sock-boot movement. There is a pair at WHQ if you wish to see them.
FOOTBALL CULTURE
AMOUR LDN is a relatively small brand at the moment but is gathering momentum within the world of football, worn by Premier League and grass roots players alike.
PAUSE FOR THOUGHT...
Nike SB have introduced a substantial amount of foam cushioning to their performance shoes via contoured sock-liners. Would this technology prove beneficial in our IC football shoes?
Adidas opted to take over the sole plate of one of their American football cleats, although a thin layer of Boost is kept in the sockliner and midsole, just like on the Ace 17+ PureControl.
SUCCESS STORY
Chelsea's on loan striker has become the highest scoring teenager in THE Championship scoring 16 goals for Bristol City so far this season.
A LOOK AHEAD
FEBRUARY BOOT LAUNCHES
ONES TO WATCH
(Based on GMT)
4TH FEB - CHELSEA vs ARSENAL - 19:45
11TH FEB - LIVERPOOL vs TOTTENHAM - 17:30
14TH FEB - PSG vs BARCALONA - 19:45
15TH FEB - BAYERN MUNICH vs ARSENAL - 19:45
21ST FEB - MAN CITY vs MONACO - 19:45