Pricing
McDonalds: double cheeseburger $2.06
Cheeseburger $1.99
Burger King: Double cheeseburger $1.69
Cheeseburger $1.00
Mcdonalds and Burger king locations: online and local and international
McDonalds promotions: McPick 2 and use app to get deals
Burger King: 2 for $10 whopper meal and 2 for $4 breakfast
Strengths
McDonalds: app
cheaper than competitor
Burger king: moderate different products than competitor
Strong brand image
Weaknesses
McDonalds: unhealthy foods
employees don't take the job seriously
Burger King: more expensive than competitor
limited product mix
Threats for both: Competitors and unhealthy foods
Opportunities
McDonalds: Premium products in some locations and restaurants in underdeveloped nations
Burger King: Product mix widening and service quality improvement
McDonalds is the better choice
Credits:
Created with images by JeepersMedia - "McDonald's" • TBIT - "dollar bank note money" • JeepersMedia - "McDonald's"
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