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UNC Team Takes On Adobe WWSC 2018

THROUGH A COLLABORATIVE EFFORT, A MEDIA TEAM FROM THE UNIVERSITY OF NORTH CAROLINA AT CHAPEL HILL CREATED A ROBUST SOCIAL MEDIA CAMPAIGN FOR ADOBE'S WORLDWIDE SALES CONFERENCE IN LAS VEGAS, NV

The Team

From college freshman to graduate student, the UNC team represents an assortment of majors and skills. Alongside their faculty supervisors, the students worked together to produce an assortment of multimedia including photos, videos, quote cards, and motion graphics. Read on to learn more about each member of the team that represented UNC at the Adobe World Wide Sales Conference.

Chris Brown

Chris is the Assistant Director of Gameday Productions for GoHeels Productions in Chapel Hill, NC. At the conference, he was the executive producer responsible for managing the student team and filmed the event.

chrisbrown@live.unc.edu

Tom Livers

Tom is the IT Director for Athletics Department in Chapel Hill, NC. At the conference, he was responsible for supervising the students and making sure the technology was running smoothly.

livers@unc.edu

Kimberly Rivers

Kimberly is a recent graduate of the University of North Carolina and is now the Production Assistant for GoHeels Productions. At the conference, she was responsible for capturing photographs and filming the event.

kimberlyrivers@outlook.com

Carol Bono

Carol is a second-year Master's student studying Mass Communication with a focus on Journalism from Guatemala City, Guatemala. At the conference, she created animated quote cards, produced motion graphics for the videos, and monitored audio levels during interviews. After graduation, she'd love to work at a digital media company, such as Great Big Story and Broadly. She would like to produce multimedia projects with an educational focus.

carbon@live.unc.edu

Madison Walls

Madison is a senior studying Interactive Design from Charlotte, NC. At the conference, she was responsible for creating motion graphics and editing photos. She's hopes to work as a user interface designer when she graduates in May.

madiwalls77@gmail.com

Lindsay Pasteris

Lindsay is a junior studying Business Administration and Media and Journalism from Cary, NC. At the conference, she was responsible for conducting interviews and collecting quotes. She hopes to work in marketing or sales in the tech industry after she graduates.

lindsay_pasteris@kenan-flagler.unc.edu

Aaron Murphy

Aaron is a sophomore studying Communications and Studio Art from Fayetteville, NC. At the conference, he was responsible for video production, video editing, and motion graphic design. He hopes to become a cinematographer after he graduates.

aaronmurphy.biz@gmail.com

Luke Buxton

Luke is a freshman studying Media and Journalism and Communications from Raleigh, NC. At the conference, he was responsible for filming interviews and events, creating graphics, and editing videos. He hopes to produce 30 for 30's on ESPN after he graduates.

lukebux@live.unc.edu

WWSC 2018 In Review

Day 1 - Sunday, December 17

Matt Thompson

Matt, EVP of Worldwide Field Operations and host of Adobe's 2018 WWSC, kicked off the event with a presentation that empowered the entire Adobe team and got them excited for FY18.

“We’re incredibly fortunate to work at Adobe, and the opportunity we have is honestly once in a career level.”

Shantanu Narayen

Shantanu, Chairman & CEO, talked about the vision of the company and how Adobe will continue to innovate in the future.

Abhay Parasnis

Abhay, CTO, spoke about Adobe's exciting AI and machine learning initiatives, such as Adobe Sensei.

“No other company on the planet is better positioned to redefine creativity.”

Bryan Lamkin

Bryan, EVP and GM of Digital Media, talked about the innovation of the Digital Media team with software like Adobe XD, Stock, & Sign.

“There is an incredible amount of momentum fueling our Creative Cloud.”

Brad Rencher

Brad, EVP and GM of Digital Experience, talked about the big opportunities behind the Experience Cloud and how Adobe's strategies align the company for success.

"We must be as bold and ambitious as the market opportunities we are chasing."

Jason Levine

Jason, Principal Evangelist of the Creative Cloud, wowed the crowd with a great demo and an an equally great musical performance.

Donna Morris

Donna, EVP of Customer and Employee Experience, talked about the importance of conducting business with a customer mindset.

"We have to be committed and focused on delivering value so that it meets the needs of customers."

Password: WWSC

Day 2 - Monday, December 18

Angela Duckworth

Angela Duckworth, author of Grit, spoke during the Women's Breakfast about what it means to have "grit" and the steps you can take to develop it.

"Grit tends to go hand-in-hand with happiness."

Password: WWSC

Alix Hart

Alix, Global Head of Digital Marketing at NVIDIA, talked about the role Adobe played in NVIDIA's amazing digital transformation.

“I think AI is going to transform what we do. And Adobe knows this as well.”

Matt Thompson

Password: WWSC

Judson Althoff

Judson, EVP of Worldwide Commercial Business at Microsoft, talked about the amazing partnership between Adobe and Microsoft and the great things that the companies have in store.

“Having two companies of our size standing together behind a customer is an incredibly powerful thing.”

Ann Lewnes

Ann, EVP & CMO, talked about the strategic plans for Adobe Creative Cloud, Adobe Document Cloud, and Adobe.com.

Password: WWSC

Day 3 - Tuesday, December 19

Chris Keilt

Chris, CIO of UNC, talked about the dynamic partnership between Adobe and the University of North Carolina at Chapel Hill.

“We at UNC are leading the digital literacy in our state, nation, and around the world.”
“We are thrilled that the adobe products are so warmly embraced by our faculty and our students.”

Todd Taylor

Todd, UNC professor and Director of the UNC Writing Program, spoke about the impact of Adobe's Creative Cloud on students at UNC.

“Everyone has a story to tell, and it’s our job to help them tell that story.”
“It is a national trend. Every single university at its core is refocusing its mission on digital literacy.”

Max Long

Max, SVP of ACS, talked about the changes Adobe is making to lead customers across the digital experience continuum.

“We want to inspire our customers to take on their digital experience with us.”
“When a customer wants a top to bottom transformation… ACS is going to be there. We’re going to make it happen.”

Password: WWSC

Behind the Scenes

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