Campaign Goals

Prepared by Coaching for Literacy | March 2017

  1. Drive Business Metrics - Conduct a social funding campaign, share CFL corporate sponsor list with C Spire and execute an email campaign
  2. Generate Awareness and Positive Publicity - Feature C Spire and the CFL initiative across the following deliverables: press release, radio, social media, and in-game branding + check presentation
  3. Sustainability - Coordinate a "Rebel Reading Day" for Ole Miss Basketball and Leap Frog Oxford
  4. Funding - Generate funds for effective, Mississippi-based literacy programs
"Great things in business are never done by one person. They're done by a team of people." - Steve Jobs
Did the campaign drive business metrics?

Campaign Results

Campaign Metrics

  • Reach - 1,357,368
  • Impressions - 1,766,917
  • Users - 1,788

Campaign Collateral

[Above] C Spire makes a commitment to provide financial support based on number of engagements
[Above] Ole Miss Athletics provides support of the social funding campaign engaging thousands of individuals for the cause of literacy and garnering exposure for C Spire.
[Above] Coaching for Literacy brand ambassador Gary Parrish supports the campaign. Parrish is a CBS Basketball analyst and ESPN Radio host with 130,000+ followers on Twitter.
Did this initiative generate awareness and build brand equity?

Public Relations Overview

  • Radio - 3 total radio show segments - Gary Parrish on ESPN Jackson, Ryan Viner on Head to Head Radio, and Ryan Viner on Ole Miss Basketball Coach's Show with David Kellum (Please visit Coaching for Literacy on SoundCloud to access the audio)
  • Press Release - Ole Miss published the press release content as did both CFL and C Spire
  • Ole Miss Athletics + Ole Miss IMG - Conducted in-game PA read / check presentation, supported campaign across Ole Miss Athletics social media accounts and developed a video to support the effort
  • Earned Media - The following are a collection of releases provided earned media for the initiative: hottytoddy.com, The Daily Mississippian, WMC Action News 5, Fox 34


Press Release - Ole Miss Athletics

[Above] Ole Miss Athletics has participated in the CFL Awareness Game initiative for 4-straight seasons

Video: Ole Miss Athletics

Video: Check Presentation

What impact did this partnership provide for literacy efforts in Mississippi?

Sustainability and Funding Overview

  • C Spire Donation - $4,288
  • Coaching for Literacy Fundraising - $11,240
  • Funds Allocated - $9,000 (Mississippi Children's Museum, Leap Frog, Barksdale Reading Institute)

Impact Report + Impact Story

Coaching for Literacy will develop a Impact Report to share the campaign results with the general public and write a Impact Story to give an in-depth view of the impact made by the effort. Both deliverables will be provided to C Spire.

Rebel Reading Day

Coaching for Literacy will continue planning with Ole Miss men's basketball to have a Rebel Reading day were the players visit with students at Leap Frog Oxford. Coaching for Literacy will communicate with C Spire once details materialize.

We believe a brighter future is possible.

Thanks: You Are Movement Starters

On behalf of the millions of children in America struggling with illiteracy, we thank you. We believe that each and every person is born with equal dignity and that literacy is an expression of that worth. We are grateful C Spire is leading the way to promote literacy and advocating for the worth of every human being. Your involvement in this project will create a ripple effect that will enable young people to read, giving them the ability to write their own story and define their own future. Our work together will change thousands of lives.

“Education is the most powerful weapon which you can use to change the world.” - Nelson Mandela

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