Jonathan Reckford Team 2 Leader Presentation

CEO of Habitat for Humanity

Is he ethical?


  • Traveled to South Korea during the scholarship program, and ended up serving on the Seoul Olympic Organizing Committee
  • Met another westerner while in Korea who was a pastor and ethics professor at a Korean University
  • Inspired to serve in the nonprofit and service world; entered the Stanford Graduate School of Business upon returning from Korea
  • After graduating, He went on to serve for the following organizations:
  1. Marriott
  2. Walt Disney
  3. Circuit City
  4. Musicland Group and Best Buy
  • Jonathan Reckford was contacted by Habitat for Humanity, while they were seeking qualified candidates to hold the chief executive position
  • Currently he holds the International CEO position
  • He is on the board of InterAction
  • He is a member of the Council on Foreign Relations and the Urban Steering Committee for the World Economic Forum
Ethical Method
  • Deontological ~ It is one’s duty to act justly and morally. Follows a natural law, good will-which is that one should act accordingly with moral law (Britannica).
  • The moral law that Reckford has is the morality presented in the Word of God
  • His duty is to not only morally live, but to serve others.
  • Does not necessarily follow a virtue theory approach
  • “Virtue ethics also does not provide guidance on how we should act, as there are no clear principles for guiding action other than “act as a virtuous person would act given the situation.” (IEP definition)

Biblical Integration

  • Isaiah 58:10 ~ States that “and if you give yourself to the hungry and satisfy the afflicted soul, then your light shall rise in obscurity, and your darkness shall become as the noonday”
  • Luke 3:11 ~ “He who has two tunics, let him give to him who has none. And he who has food, let him do likewise.
  • Philippians 2:13 ~ “For it is God who works in you, both to will and to work for his good pleasure.”
  • Ultimately any good work comes from the Father and Reckford acknowledges this

Bases his organization off of Micah 6:8; calling it “Habitat for Humanity: No Hands but Yours”

  • Micah 6:8 “The Lord has shown you what is good. And what does the Lord require of you, O man, but to act justly, love mercy, and walk humbly with your God.”

Accomplishments for Morality

  • Determined that the skills he'd learn in business school — how to help companies grow and thrive — were desperately needed in the nonprofit and service world. (Chandler, 2010)
  • Believes that his success is due to his faith in God
  • “We all have a part to play in making our communities a better place” (Reckford, October 2012)
  • Mother was a volunteer advocate for Civil Rights, helped influence his dedication for serving those who don't have a voice/less fortunate
  • 2002 mission trip to India showed him how helpless people are "God just shattered my heart,' he says. 'I had never experienced that raw sense of injustice in such a visceral way." (Ramage).



About InterAction. (n.d.). Retrieved February 05, 2017, from

Chandler, M. (2010, April 1). Jonathan Reckford: Success Comes from Following My Faith and My Heart. Retrieved February 01, 2017, from

E. (Ed.). (2015, March 16). Deontological ethics. Retrieved February 04, 2017, from

HABITAT HELPS FAMILIES [Transcript, Radio series episode]. (2012, July 14). In Shaping Families. Retrieved from

Holy Bible. New International Version. (2011). Grand Rapids, MI: Zondervan.

Luce, J. (2015, November 2). Jonathan Reckford, C.E.O., Leads Habitat for Humanity. Retrieved February 01, 2017, from

PACI / IU. (n.d.). Retrieved February 05, 2017, from

Ramage, S. (n.d.). He'd Like to Build the World a Home. Retrieved February 01, 2017, from

Reckford, J. (2012, May 2). Hult Global Case Challenge Brings New Ideas, Solutions to the Struggle Against Poverty. Retrieved February 01, 2017, from

Reckford, J. (2012, October 1). Many Homes, One Community. Retrieved February 01, 2017, from

Reckford, J. (2015, September 16). Transforming the Most Violent City in the World. Retrieved February 01, 2017, from

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