Media Consumption Kyle Dawson


On weekdays, I used streaming services to watch T.V. more than on weekends because live events happen mostly on weekends. I listen to music mostly in two places: my bedroom while playing FIFA or in my truck. Social media usage is usually sporadic throughout the day, but it did spike some because I live Tweeted VSU Basketball on Tuesday.
iPhone Apps include Spotify, Twitter, Facebook and Instagram. Nielsen defines iPhone video such as YouTube and mobile streaming as a different entity.
Because there's such a large difference in the amount of time I spent using my iPhone, let's look deeper into what I was actually doing on the phone.
Note: Spotify use also signifies all my music consumption.
Let's look at the media I consumed by time of day.
Me vs. The Average Human Age 18-24
While the average 18-24 year old only uses apps on their phone for around five hours per week, I used my iPhone for around 18 hours in five days. I also watch a lot less live TV, and I never listened to the radio while most people in my age group listen to more than 10 hours a week. Nielsen doesn't really account for how long people use Smart TVs, and I use mine a lot.
Nielsen defines a Smart TV as a TV that is enabled and capable of accessing the internet. They call Rokus, Apple TVs and other similar devices "Multimedia Devices." A Smart TV is essentially a TV with a built in Multimedia Device.
In 2016 Q1, only 23 % of people had a Smart TV, only 44% had a video game console and only 50% have Video on Demand (Netflix, Hulu, etc.). I have all of these (three VOD). Also, 50% have a DVR and 58% have a tablet. I have neither of these. 77% of people have a DVD/Blu-Ray Player. I do too, but can't remember the last time I used it.
The average time spent consuming media in a day for 2016 Q1 is 10 hours and 39 minutes. On average, I spent around 8 hours. However, I only kept track from 9 a.m. to 11 p.m. I consumed around 3 hours more a day. I am close to normal or maybe a little above for average time spent consuming media.
Created By
Kyle Dawson


Photo 1—Getty Images Photo 2—Fair Divorce Photo 3—Seth Willard Photo 4—iPhone Freakz Photo 5—NBC Photo 6—wccftech Photo 7—Microsoft Photo 8--Twitter

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