Capstone: IBM Group 7: Dylan Kreisel, Ben Schmitz, TRAVIS BICE

Revised Missions Statement

IBM offers computing and cloud products and services all over the globe, and with our extensive need to always be number one in product and service quality ; IBM will continue to make a profit. IBM only hires the best professionals , insuring that all our products meet our customers’ needs and our communities enriched by our presence. “Dedication to every client’s success, innovation that matters-for our company and for the world, and trust and personal responsibility in all relationships” (IBM) are three main values we insure here at IBM.

Strategy Formulation:

Current Company Focus

  • Cloud Platforms and Cognitive Solutions

Core Competencies:

  • Innovation / Research & Development
  • Software Solutions – Cognitive
  • Competing in Global Markets

The What: Strategy

Increase our market penetration in the Chinese Healthcare Market with our domestic partner, Hangzhou CognitiveCare, with financing from the new increased Healthcare Budget by the Chinese Government aimed at Individualized Care.

The Why: Problems in China

  • Disproportional Cancer and Disease rates
  • 85 percent of the mortality in China - NCD’s
  • NCD cost increase – 40% by 2030
  • Bed Utilization Rate of 102.7% - Tier 3 Hospitals
  • Gap in Standard of Care
  • China's 5-Year Plan
  • Healthcare costs growing above GDP
  • Current Healthcare Spending - 3.5 trillion yuan
  • Without reform, 15.8 trillion yuan in 2035

Our Solution: Watson Health

The How: Strategic Plan

  • Current Limitations: Infrastructure - Partner Capacity

Financial Impact

  • Cash Financing
  • Total profit: $125 million


  • Software and maintenance revenues
  • More Hospitals, less initial expense


  • Current and Quick Ratio
  • Operating and Gross Profit Margins

Biblical Worldview

How does our Biblical Worldview integrate with our Strategy?

1 John 3:17, "But if anyone has the world’s goods and sees his brother in need, yet closes his heart against him, how does God’s love abide in him?"

Matthew 25:40, "The King will answer and say to them, ‘Truly I say to you, to the extent that you did it to one of these brothers of Mine, even the least of them, you did it to Me.’


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