When the decisions humans make are largely based on how they feel, marketers can capitalize by communicating a feeling and removing emphasis on the cold hard facts. You need to appeal to the human, not the buyer.
You need to appeal to the human, not the buyer.
A brand is nothing more than just the represented value of that product in the consumer’s mind. The cost, features and availability of a product or service matter... but successful brands must offer emotional connections to influence consumer preference and action.
A brand with a richer emotional content will more likely make connection with its consumers and turn them into loyal customers. TruthBank helps your brand make that connection.
Consumer Behavioral Dynamics | Predictive Decision Modeling Brand Strategy | Audience Dynamics | Real-time Sentiment Trends