World Vision is an international Christian organisation dedicated to working with children, families and their communities worldwide to reach their full potential by tackling the causes of poverty and injustice.

Colour area indicate where World Vision operate in.


Audience includes both females and males with an ambition to help and change the world. Mainly individuals with a warm heart, willing to donate their precious time and money to improve and protect innocent children in adverse situations.


World Vision - 'Millions of children are trapped by violence, war, child labour and trafficking'. The purpose of this diary is to inform the various adverse situations that innocent children are faced with and in hope to improve their lifestyle by providing them with education, rights, food, shelter and essential healthcare.

Community members watch as World Vision staff manually drill a well in Ethiopia. (©2013 World Vision/photo by Jon Warren)


This diary will be displayed mainly in public areas such as schools, libraries and some lectures rooms in university, so that it is visually exposed. The diary will hopefully be sighted by the students, teachers, and family members for educational purposes and awareness of the charity and it's purpose.


Constraints are restrictions. In this diary, there will be many constraints. Time; must be completed in a certain time frame. Spacing: will be spiral bound, so no critical information or pictures on the edges. Technological: high resolution images, colours must be CMYK, file must be 300dpi and no more than 8Mb. Social and ethical: must be appropriate; not offensive, racist, sexiest or discriminative. Design; choice of colours, fronts, size, images, positioning and importantly the purpose.


Timeline of dates and tasks to complete and do as approaching the design and due date



World Vision is one of the world’s leading aid and development charities. It was found in 1947 by the American missionary Bob Pierce, after he took a life changing trip to China and Korea in 1947. World Vision is established as a Christian organisation that acknowledges one God, Father, Son and Holy Spirit. The charity maintains it's Christian identity and is sincerely diverse as they seek to serve people are in disadvantaged, regardless of race, religion, or ethnic origin. 'We are responsive', World claims to be willing to take intelligent, effective risks and solutions and act quick to help people.

Some of World Vision's products

The book 'Not For Sale', by David Batstone, is an invaluable tool for learning about modern slavery - https://www.worldvision.
The picture book, 'Give a man a fish', 'by Cameron Semmens is packed with beautiful photos from all corners of the world and words from all corners of Cameron's mind - https://www.worldvision. -

Some of World Vision's services


The target audience for this diary is openly for anyone, over the ages of 16 and above, both males and females. Those who are generally considerate and generous individuals and are willing to change and improve the lives of children. individuals who are kind-hearted, will sympathise the children and are strongly driven to assist them out of harsh and miserable circumstances. Financially able to willing donate money for awareness and to offer standardise quality life for the children.

Education opportunities for children and not becoming married at a young age. Rani is a 15-year-old girl living in an Indian slum.-


There are various amounts of fantastic charities that has similar purpose to World Vision, to strongly fund to tackle down adverse circumstances in disadvantaged areas around the world. These different organisations include; Oxfam, Save the Children, and Médecins Sans Frontières, also known as Doctors Without Borders.

Oxfam is an international organisation that focuses on the alleviation of global poverty. Oxfam is one of World Vision’s competitors as Oxfam provides and sell a large range of merchandise and products from local programs and workshops that make local authentic handcrafted goods. Money from sales are given to the those who work to create to product. Some examples include; Mai Handicrafts (Vietnam) and Rajana's craft (Cambodia )These products are not only uniquely handmade and created from locals but also is fairly affordable.

Mai Handicrafts: coin purse -
Mai Handicraft: silk scarf :
Rajana's Craft: coffee mug -

Save the Children is an aid and development agency aiming to create better lives for children through humanitarian relief, child protection, health and education programs. This organisation is very similar to World Vision, especially this diary as this organisation primary focus is to help children in developing countries.

Médecins Sans Frontières, also known as Doctors Without Borders is medical organisation that treats people where the need is greatest. Essentially delivering emergency medical aid to people affected by conflict, epidemics, disasters, or exclusion from health care. This organisation is one of World Vision's main and strong competitors as the charity values the importance of life has a fine line between saving lives and death. The organisation does not promote products to customers to buy for their own use, however promotes all the products that individuals can purchase to save the effect person.

Doctors with Borders: mosquito nets -
Doctors with Borders: doctors -

From the strong products and services by other charities and organisations, World Vision must be a aware or their surround existing competitions and be not too generic. The organisation can be more up-to-date with the current trends. Must know what is needed by the public; something unique, current and accepting to encompass 'competitive advantage'. World Vision should consider more strong, emotional, realistic images that cut to the hearts of individuals to sympathise. These future products should be practical and more purposeful in order to successfully portray their message and to get people to become more active.



Brainstorm of various ideas and brief plan.


creativity, composition, print presentation, impact, centre of interest, subject matter, colour balance, style, technical excellence and Storytelling


Different shades of orange, which can be an option when using and matching colours in the design. Shades include; pale, soft, light, rich, vibrant
Warm colours; yellow, orange, vibrant orange, blood orange and red


The elements are the components or parts which are used to create a visual design or composition. They are the structure of the work. This includes: line, shape, colour, space, texture, typography.

Line is a mark made by a moving point. Line direction can be curved, straight, horizontal, vertical or diagonal. Lines can vary being; thick, thin, rough or smooth. Lines should definitely be used in the diary to divine space and draw to eye a specific location.

Variation of lines that is optional for the dairy cover

Shape is an area created by a closed line. Shapes can be curvilinear or rectilinear, positive or negative. The diary cover will have some sort of shape, geometric or organic to add interest.

Shapes and geometrical

Colour is seen when light reflects off objects. Colour can be classified as being either primary, secondary or tertiary and be dark or light. The diary cover will definitely have colour as using colour, creates and emphasises a mood within the design and helps to portray a certain idea or message. Colours that will be mainly used and present will be orange. The colour orange is the charity organisation them colour, using the colour orange will firmly express and symbolise the organisation's personality which is warm, open and helpful.

Different colours
Colour wheel

Space is the area around or between elements in a design. It can be used to separate or group information. Utilising shape will show visual depth and create feeling. To ensure like space is done correctly, must experiment with positioning text and images, until satisfied with an outcome.

Texture is the surface quality that can be seen and felt. It can exist as a tactile surface, referred to as actual or visual texture, which is created through illusion. To include more depth in the diary cover adding texture, can help to create more three-dimensional and emphasises in the design, making it more effective and powerful. Various shapes or text may have some texture in them.

Typography is the visual component pf the written word. Selecting the correct font or typography is vital in the diary cover because words is important and the style of the words is equally essential in convey message and for appearance. Examples of fronts used will be impact. Depending the design, there may be 1-3 different typographic fonts used.

Examples of different types of fonts


The principles are the concepts used to organise the elements of design in a composition

Unity is the sense of harmony and completeness between all elements in the design. Unity is important for the diary cover as it creates an integrated image in which all the elements are working together to support the design as a whole. To ensure that there is unity in the design, ensure using proximity, repetition and continuity.

Emphasis is the part or parts, of the design that draws the viewer’s interest. To strongly depict this principle in the diary cover must cleverly use contrast, isolation, or change the placement of the elements .

Scale is the size relationship between various elements in a design. Scale relates to size and proportion. Scaling provides helps the audience to organise an image and to create minimise points of emphasis.

Balance is the visual equilibrium created by the visual weight of the elements of design. An unbalanced composition can lead to tension. When a design is unbalanced, sometimes an individual element dominates the whole design. To ensure that there is balance in the dairy cover, must include a symmetrical or an asymmetrical distribution of elements.

Rhythm is created when one or more elements of design are used repeatedly to create a feeling of organized movement. Rhythm can effectively create a sense of movement and can establish pattern and texture. There are many way that rhythm can be expressed. Regular, flowing or progressive which is all optional to utilise in design the diary cover.

Proximity creates relationship between elements. It provides a focal point. This doesn’t mean that the elements in the diary cover has to be placed together, however it means they should be visually connected in some way. Achieving proximity in the diary cover will help to result in unity

Alignment allows to create order and organisation. Aligning elements allows them to create a visual connection with each other. Arrangement of elements so that the edges are lined up is important in the diary cover.


Sketching helps discover potential issues and solutions early, prior to starting the design and the development stages. There are many positive benefits as to why it is important to sketch out ideas. Reasons include; getting an idea out fast, improve creative skills like illustration, offers a brief look of the design, not forgetting concepts prior to computer variations on the concept and acts as foundation that directs you when creating the final design, making you less stressed, leaving you with more organised and time. These drawings are brief as they are sketches. From the sketches to roughs, then roughs to drafts, and drafts to the finalise design.

4 out 12 sketches of design ideas
8 out 12 sketches of design ideas
12 out 12 sketches of design ideas

The sketches have explored and considered the needs of the design brief. The purpose is visually expressed, to inform the various adverse issues children worldwide are facing. To depict this the diary cover illustrates text, image and concepts either relating to the lack of education, rights, safety, food, shelter and essential healthcare.



Context: designs are emotionally sad to cut straight to the hearts of the audience, however, is subtle so that it does not become too depressing for individuals to have as a diary cover. If the design is too confront and negative, it will not be suitable.

Audience: the design is general, not titling towards a particular group. The colours used are not associated to a specific gender as the colours are mixed and are neutral. In doing so it doesn't make the design bias to attract or not attract anyone. As the design is quite open, the design would have a bigger likely chance to appeal to individuals

Constraints: The design has carefully followed the restrictions. The design will be finished on time; before the deadline. Spacing will provide it to have spiral bound, by having no critical information or pictures on the edges. Pictures used are all high resolution images, colours in CMYK, file in 300dpi and no more than 8Mb. most importantly appropriate; not offensive, racist, sexiest or discriminative. Creative and critical use of design elements and principles are included.





Charity diary cover World Vison, 2018. From all the sketches and design previously created before, this is the final design. The design is quite plain and simple. Trending in today’s society is simplicity, utilising minimalism provides a clean and fresh vibe. The diary cover concerns relating to child protection, primarily focusing on child labour. In India 56% of the working children are no longer studying and 70% of those in hazardous conditions are not studying. To create awareness to the public and schools, where the diary cover will be presented about this issue is highly important.


The use of simplicity and minimalism is to create a strong emphasises in the image of the boy. Portraying a young Indian boy, striving to work for a ‘better life’ with super dangerous conditions, long hours and poor wages. The utilisation of the Henna pattern is to include a representation of India as Henna is firmly relevant in Indian culture. Geometrics, shapes and patterns, are the twenty-first century’s trends which currently a favourite in design. The employment of short, blunt sentences is to cause emotional response, to depict sense of unacceptable and heartbreaking situation. The black box around the text to further propagate the audience’s attention.


Key board shortcuts like zoom in and out was highly used to in the process of making the designs on Photoshop. Zooming in and out is a necessity when designing a piece with lots of detail, or working on a large print piece, so that it is on point. As simple as pressing [Cmd + =] to zoom in and [Cmd + ]- to zoom out. Even simple shortcuts [B] for Brush Tool and [E] for the Eraser Tool.

Content awareness fill is a new option for removing something. As simple as making a loose selection around the selected removed area, which does not have to be perfect, just quick. This technique was applied to remove unwanted items in the background of the image with the boy

History panel was frequently used to jump to any recent state of the image created during the current working session. This is method was helpful as it some of the previous choices were better, therefore going to the history brought back the satisfied work.

Scaling to ensure that the images in the document are not scaled improperly and does not appear stretched, when scaling an image pressing [Cmd + T] then hold the shift key down keeps image to scale. This technique was frequent as using images for images used in the diary cover, which helped to not make the image stretched either vertically or horizontally.


Colour. The designs has various use of colour depending on the idea behind it which creates and emphasises a mood within the design and helps to portray a certain idea or message. The main colours used in the diary is white and orange, which are the theme colours of World Vision. The colour grey is also used for a calm soft vibe.

Shape is an area created by a closed line. The design contains various shapes that is rectilinear, to portray specific colours. Shapes can be used as a form of emphasis to draw attention.

Typography is the visual component of the written word. Selecting the correct font or typography is vital in the health poster because words is important and the style of the words is equally essential in convey message and for appearance. To not over compliant the design, using simple font like Impact was the most suitable option


Emphasis is the part or parts, of the design that draws the viewer’s interest. To strongly depict this principle in the design replies on contrast, isolation, or change the placement of the elements. The use of bold text and shapes like the black box, effectively enables it to stand out.

Unity is the sense of harmony and completeness between all elements in the design. Unity is important for the poster as it creates an integrated image in which all the elements are working together to support the design as a whole. This is achieved by proximity, repetition and continuity. The henna provides a light sense of unity

Scale is the size relationship between various elements in a design. Scale is size and proportion. Scaling provides helps the audience to organise an image and to create minimise points of emphasis. The position of the boy is important and is crucial for the diary cover.


World Vision - Building a better world for children sourced from

World Vision - Millions of children are trapped by violence, war, child labour and trafficking sourced from

World Vision - We are Responsive sourced from

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