FACEBOOK Ana sainz, maria vidal and jacobo de julián

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Technology Trends Today

Assignment 2: Social Media Strategy

Social Media can be used for a variety of purposes. Whether it is social selling, content marketing or customer support. Social Media offers you the chance of setting to who you are targeting your product and to build your own brand.

Every single company needs to develop a Social Media strategy, Social Media strategy drives leads and creates engagements. This set piece is part of a marketing strategy for the Company. Having a great social media backing the company makes followers, supporters, customers, clients of the company, rely on it when they want to get to know your company or see more in detail what actually you are offering.

However, companies are realizing it is not about pushing promotional stuff to their target sector. It is about having collaborative interactions with customers, prospects and even employees.

“In our increasingly connected society, building a social media presence is as commonplace as getting a driver’s license. Personal Facebook profiles, LinkedIn accounts, and accounts handles are common among students and professional alike.” Companies nowadays need to be update in order to be inside the market, even the oldest companies has create their own webpage or their Facebook account. The network is the new Power Structure.

Social has become a business tool, helping your employees discover people, helps the discover knowledge. Company’s makes huge investment for the development of their employees, it is better for companies to keep this employees that has cost them. If the employees leave the investment is lost. The number one reason of why employees leave companies is because they don’t have good relationships with their peers. Social Media nowadays helps to avoid this issue inside companies, it makes them forge relationships that probably they would not make if it wasn’t for Social Media, this problem is more common inside big companies.

Facebook, was created and founded by Mark Zuckerberg, he was a Psychology student of Harvard, He launched “the Facebook” in February 2004, at first it was only launched for Students of Harvard in order to create a network between them. In 24 hours more or less, 1,200 students had signed up. The network was promptly extended to other Boston Universities. After a few extension everyone was free to join and signed into Facebook, which is how it is nowadays.

From being a Social Network for only Harvard Students to this Statistics:

1.23 billion daily active users on average for December 2016

1.15 billion mobile daily active users on average for December 2016

1.86 billion monthly active users as of December 31, 2016

1.74 billion mobile monthly active users as of December 31, 2016

Approximately 85.2% of our daily active users are outside the US and Canada.

Facebook is currently in the process of expanding and its ultimate desire is to have the monopoly on social media, and is succeeding at this due to the acquisions of other social media companies such as Instagram, Whatsapp, and Oculus VR which are slowly implementing and following the former company in its marketing strategies and procedures to make their enterprise more attractive to customers. Nevertheless, what has Facebook done to improve their social media strategy?

Some of Facebook’s undeniable success has always been their timing in what respects to the posting of pictures or comments. This is very important as it provides all of us users to be able to see the activities of our “friends” do, and therefore, post, just in the exact moment as they do so. Furthermore, this company has also taken some measures to improve their quality of work and to introduce new features that make it even more appealing.

Examples of these could be the fact that Facebook has now introduced “Facebook Stories” just as in Snapchat, this stories consist in being able to record and then post with your phone an activity you are doing, and then lasting for 24 hours letting all of your friends see it. Furthermore, it has also introduced the possibility of doing live videos allowing other users to comment and like as you are recording.

However, some of Facebooks’ biggest success has been the entering of “memes”, this are photographs users post with a very relatable sentence and then an image or a GIF (silent short movie lasting 3-4 seconds) with a possible and funny reaction to the former problem or idea they introduce in the picture. This was not an idea that Facebook came up with, nevertheless the fact that Facebook allows the rapid recording of comments and likes, has resulted in the expanding of these “memes” at an outrageous rate, making the company even more successful. Other things that have made Facebook so popular are the PopUp Quizes that all users can make with topics like “Who will marry you?” or “What friend will stay with you forever?” these are simple and basic questions that however, are then shared with the obtained result, and that offer a good time and laughs for all users which have you as a “friend”.

Facebook also has managed to improve its views and users, due to it’s excellent marketing strategy, for example, Facebook advertises itself in the streets, and busses with posters, as well as in the Internet with random flyers, or using its other companies such as Instagram to promote themselves, and finally the common mouth-to-mouth.

With more than 1,000 million of users Facebook is one of the most popular social networks around the world, and that is why its users expect a lot from this platform. Its has gained much of its popularity due to the constant innovation and that is why it should keep innovating and introducing new features in order to remain successful.

One of our suggestion is based around artificial intelligence. We think Facebook should share specific content only with people interested about it. For example, if a boy is interested in cars and he “likes”, shares or comments about several articles or videos related to this content, Facebook by its own should suggest this user some kind of information related to cars.

Another suggestion could be to introduce Facebook Messenger without any internet connection needed. This option would be designed for some specific countries where the connectivity level is very low or practically inexistent. The objective is to connect these Facebook users through WIFI Direct, that uses a wireless connection technology similar to Bluetooth, that will allow people to exchange information with nearby devices.

BIBLIOGRAPHY

Phillips, Sarah. "A Brief History of Facebook." The Guardian. Guardian News and Media, 25 July 2007. Web. 29 Mar. 2017.

"Company Info." Facebook Newsroom. N.p., n.d. Web. 29 Mar. 2017.

"5 Reasons to Do Social Media Inside the Enterprise." 5 Reasons to Do Social Media Inside the Enterprise - Association for Information and Image Management International. N.p., n.d. Web. 29 Mar. 2017.

"Social Media Strategy." Vital Design. N.p., n.d. Web. 29 Mar. 2017.

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