Ronald McDonald House New York and Orr Associates, Inc (OAI) April 7, 2017

OAI Team

Craig Shelley, Vice President

Lisa Keitges, Senior Associate Director

Hailey Kieltyka, Associate

What are we doing here?

(Our Scope of Work)

Quantitative Analysis

Our quantitative analysis consists of two parts:

  • Review of existing RMDHNY major gifts documents, including: the current major gifts prospect pipeline, case for support materials, and historical stewardship practices, among other pieces.
  • Research on 5 comparable organizations to analyze their current funding streams and fundraising practices to sketch the competitive landscape, shape how we can differentiate our approach, and identify specific prospects that we should be targeting.

Qualitative Analysis

Our qualitative analysis is all about talking to you, and those close to you.

OAI will conduct individual and facilitated group discussions with key internal and external stakeholders. The purpose of the interviews will be to incorporate input and feedback on our current Major Gifts efforts in our final recommendations.

We plan to interview staff, but also members of the Board of Directors, key donors, and other stakeholders.

Practical and Collaborative Design

We make and enact recommendations that work for you, work for your culture, and work for your donors.

Our team will meet weekly with the RMDHNY's leadership to update on progress, share strategies and tactics as they are developed, and ensure the plan being developed fits within the culture and capacity of RMDHNY’s current and future state.

OAI's findings and recommendations will be culminated into a final roadmap presentation to be presented at the end of June.

Interim Major Gifts Director Services

Lisa will be on-site two days a week as the interim Major Gifts Director, collaborating with you all on fundraising efforts.

Brainstorming Session

We want your ideas. What are your thoughts on?

  • The Current Major Gifts Program
  • Opportunities for Growth
  • Challenges with Major Gifts
  • Who should we interview- board, donors, others?


Thank you!


Created with images by nathanh100 - "New York, 2016" • RonaldMcDonaldHC - "Ronald McDonald House of Charlotte" • RonaldMcDonaldHC - "Ronald McDonald House"

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