Marketing Automation HOW TO MAKE YOUR ONLINE EVENT DATA DO THE HEAVY LIFTING

Marketing automation, when configured properly with your online events will:

  • Allow you to map each phase of the attendee event experience while propagating profile data to amplify your marketing efforts and support your event KPIs.
  • Equip your sales team with an arsenal of rich data empowering them to confidently hone in on the hottest prospects for increased revenue.
  • Provide rich prospect data to nurture leads with personalized content and inform targeted outreach strategies.

Some Interesting Stats To Think About

26% of B2B Senior Marketers plan to increase their spend on Digital Events in 2016.

61% of B2B marketers send all leads directly to sales and of those leads 27% will be qualified.

Businesses that use marketing automation to nurture prospects experience a 451% increase in qualified leads.

Integrating marketing automation into your online events will provide you with the information you need to work smarter, faster and more strategically.

Learn more about INXPO's Marketing Automation Integration

Sources:

1. Forrester

2. MarketingSherpa

3. The Annuitas Group

Created By
Melina Ross
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