Winkreative is an award-winning London based design agency, which was founded by Tyler Brûlé in 1998. Winkreative’s work focuses on full service ads and designs for retail, government, transportation, and publishing. Their agency consists of two branches, the London creative center and their business center in Zurich, Switzerland. Winkorp is the parent company of Winkreative and another design company called Monocle. Their teams consist of 60 team members, with some jobs including editors, art directors, art buyers, copywriters and account managers. With over 130 different previous and current clients from across the world, Winkreative is established as a reputable global creative and branding agency.
Significance and Influence
Winkreative as a company values its global widespread clientele. Clients outside of Europe are supported through many different managers in cities like Toronto, Tokyo, Hong Kong and Singapore, with a majority of their employees focusing on clients worldwide. Winkreative’s reputation was built from their full-service projects, where they design and create brand strategy, publishing, and advertising, instead of simply focusing on creating designs. These full-service projects are shown in their larger projects working with Porter, Mini International, and the Thailand Government.
Winkreative was responsible for all of Porters brand identity, creating a new logo, name, mascot, advertising, websites, uniforms and interior and exterior plane design. Porter is one of Winkreatives most extensive projects. Starting with the typographic aspect of Porter, Winkreative paid “obsessive attention” to the layout, font, and color of the Porter logo. The color scheme for Porter is a pastel yellow and a deep blue. These colors reflect the focus of day and night when travelling, using the colors to parallel the traveling that you would receive in a Porter airline. The simple serif font stands as the focal point of the sophisticated aesthetic that Winkreative captured in Porters design. You see these same color scheme and font choice used throughout all their promotional material and advertising. With their elegant and modern design, Winkreative’s goal with the logo and advertising was to “seduce the consumer and surprise the target audience” by grabbing one’s attention with their timeless designs