Ian McWilliams Graphic Designer

I am an experienced graphic designer in the consumer goods industry. I am fluent in both digital and print design. I have a strong understanding of visual trends both within the outdoor industry and the larger consumer goods world. My work is inspired by outdoor exploration and and grounded in a strong business acumen gained through years in the outdoor industry. What follows is a selection of my most recent work.


Expeditionportal.com | Created digital collateral for a run of site and scrolling ad campaign on expeditionportal.com. Executed all design and concept work as well as sourcing of photography.

Scrolling full page banner ad

Social media graphics | Design of social graphics for advertising and daily posts

Design of website graphics | Creation of all graphic elements on website and creative direction for overall look and feel of site.

Email marketing graphic creation | Created email creative in AI and sliced for html export into Constant Contact. Familiarity with many delivery platforms such as Mail Chimp and automation within Net Suite.


Print advertising creation | Design of print advertising for a wide variety of high profile publications such as Men's Journal, Alpinist, Outside, Backpacker and Overland Journal

Print catalog design | Design and layout of print catalogs in ID. Experience working with print vendors and executing press checks

Trade show collateral design | Design of trade show signage and other collateral. Click images to enlarge.

Thank you for viewing this selection of work. To see more please visit my website.

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