Ian McWilliams Graphic Designer

I am an experienced graphic designer in the consumer goods industry. I am fluent in both digital and print design. I have a strong understanding of visual trends both within the outdoor industry and the larger consumer goods world. My work is inspired by outdoor exploration and and grounded in a strong business acumen gained through years in the outdoor industry. What follows is a selection of my most recent work.

DIGITAL

Expeditionportal.com | Created digital collateral for a run of site and scrolling ad campaign on expeditionportal.com. Executed all design and concept work as well as sourcing of photography.

Scrolling full page banner ad

Social media graphics | Design of social graphics for advertising and daily posts

Design of website graphics | Creation of all graphic elements on website and creative direction for overall look and feel of site.

Email marketing graphic creation | Created email creative in AI and sliced for html export into Constant Contact. Familiarity with many delivery platforms such as Mail Chimp and automation within Net Suite.

PRINT

Print advertising creation | Design of print advertising for a wide variety of high profile publications such as Men's Journal, Alpinist, Outside, Backpacker and Overland Journal

Print catalog design | Design and layout of print catalogs in ID. Experience working with print vendors and executing press checks

Trade show collateral design | Design of trade show signage and other collateral. Click images to enlarge.

Thank you for viewing this selection of work. To see more please visit my website.

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