SnapChat is pretty Important
158 million daily active Users
2.5 million snaps a Day
That being said snap chat changed the chatting game. To the point that Facebook has basically copied its platforms way of communicating with "stories" now available across platforms leaving campaigning more consistent across platforms.
The "stories" feature is available on SnapChat , Facebook , Whatsapp, instagram & Facebook messenger. They brought the live update to the game and now we must prepare for it.
Snapchat can be used to catalogue, sell , engage and build an audience.
Take note: a lot of the latest social media features
Require a personal touch and approach
We plan for this and schedule your personal interactions to make sure your audience truly gets to know your brand.