Service Design Tour Köln, 22 - 23 February 2018

Service Design Tour: Köln is an opportunity for 16 postgraduate students to connect with design organisations based in Köln. The purpose of the tour is to 'see behind the website' and learn about challenges faced by designers working on service design projects.

On Thursday 22nd and Friday 23rd February 2018, an exclusive group of postgraduate design students will visit seven design and technology organisations in the city of Köln. Each organisation has its own specialisms and the tour intends to provide access to a variety of different design workspaces, methodologies and ways of solving challenges through service design. Each visit will typically last for one hour and will include a behind-the-scenes presentation from each organisation, as well as the opportunity for students to ask questions to professionals working within the field of service design.

Where are we going?

The Service Design Network is an international network of organizations & businesses working in and developing the Service Design domain. “Our purpose is to develop and strengthen the knowledge and expertise in the science and practice of innovation and improvement of services.” We will visit the hub of Service Design in Europe and get an insight in how the manage the chapters and help leveraging and solidifying the practise around the world.
Denkwerk is an owner-operated, award-winning digital agency with offices in Cologne and Berlin. They have a team of 180 thinkers and doers from 19 nations, with a proclivity for complex problems and simple solutions. “Together we are on a mission to make the digital world more sensible, more beautiful, and more functional”
#MehrAlsduDenkst - Yello's goal is to supply its customers with the best possible service at a fair price. Said and done.Today yello has around 1M customers, making them one of the top 10 electricity companies in Germany.Yello Strom has established itself as THE power brand on the German energy market.We will visit Yello main office in Köln, and meet the designers that help this company listen to theirs customer and improve their services.
Innovation Radicals is fully committed to innovation and to take the design thinking spirit everywhere. They work facilitating and igniting design processes with major clients in Germany through design trainings and tools. “We love to challenge the unknown with you driven by #curiosity, #courage & #passion to boost #Innovation using #designthinking & #prototyping”
At Interbrand, they believe that growth is achieved when an organization has a clear strategy and delivers exceptional customer experiences. They do both, through a combination of strategy, creativity, and technology that helps drive growth for their clients’ brands and businesses. With a network of 21 offices in 17 countries, Interbrand is a global brand consultancy, and publisher of the highly influential annual Best Global Brands and Breakthrough Brands reports, and Webby Award-winning brandchannel. Interbrand is part of the Omnicom Group Inc. (NYSE:OMC) network of agencies.
Minds & Makers is one of the leading Service Design and Design Thinking agencies in Germany that has been working on innovative solutions for their clients for more than ten years. Together with companies, municipalities and organisations they develop innovations applying a holistic approach focused on customers and finally achieving a social, economic and ecological impact. They believe that Service Design is not a rigid system but a flexible and high-performing way of getting things done and to show you that, they invite us to know more about their way of working during the SDT.
Deloitte Digital is a global, full-service creative digital consultancy that combines serious creative chops with trusted business sense. “With our unique blend of strategy, creative, and technology, we build beautiful digital experiences for the world’s leading brands.” We will try to find out how is Deloitte bringing service design to their clients, building capacity prototyping new solutions for world brands.

Save the date and keep an eye on updates!

meet the tour guides

Abi and Vane. Your tour Guides are volunteers who are happy to assist you with any questions, reach by sending an email us: tourguide(at)servicedesigntour.com


Where will I stay?

Feel free to make your own housing plans, we advise you to stay within the limits of the second ring of Köln (Innerer Grüngürtel). Köln is not such a big city and It won't take you long to make it from one place to another.

Why is there a ticket price?

The ticket covers the cost of traveling around the city. If you are a Köln student you still need to buy the ticket for planning purposes. We will make sure everyone gets their fair share :)


Service Design Tour provides current and recent postgraduate students with opportunities to connect with design companies around Europe. The initiative aims to enhance the understanding of service design between the academic world and professional practices. Each tour offers opportunities for students to learn how service design exists and is applied in real-world situations, and offers companies an opportunity to increase their profile among the young professional service design community.

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