Step 1) Publish a One-Page Goal Summary
Step 2) Establish Strategic Initiative (Playbook) Working Sessions
How: Similar method to playbook working sessions with interspersed brainstorming sessions.
Who: SLT (initiating sponsor), SLT + 1 (team leader), Other Team Members, Innovation, Product, BIP Project Management
Status / Updates: Lisa Mednik will drive the process forward and prepare executive summaries to keep SLT informed through the BIP / SLT intersect calls.
Step 3) DRAFT Product Vision
DRAFT Vision Statement: Introduce an engagement experience that marries multiple approaches, programs and settings (e.g., virtual, mobile, in-person events, challenges etc.), where employees’ as well as family members’ preferences, abilities and motivations are learned (i.e., by one or many programs). Ultimately leading to personalized content and program recommendations, which are based on estimated predictors of individual success. It should evolve, through user engagement, to increasingly tailor the user experience and ultimately predict future needs. The anticipated results are superior employee and family member engagement and commensurate value to Comcast NBCU.