Over the past several years, the collective drive to associate with brands that share and demonstrate our values has continued to gain momentum. Compassionate Collective is a visual trend that expresses that craving, along with the desire to connect with strength and empathy. The effects of the social movements and strong emotions of last year are now rippling through our culture, making this a potent and heartfelt source of visual inspiration that we expect to grow.
Mood Boosting Color
The power of color is nothing new, but it’s exactly what we need right now. Bright, more saturated colors have the happy psychological effect of making us feel more awake and alive, lifting our mood when we’re down and giving us much-needed energy. Aside from adding a vibrant spirit to our monochrome days, the Mood-Boosting Color visual trend expresses a feeling of joy and power that is strong and defiant while still retaining a sense of playfulness.
The home has shifted from being a place where we sleep at night to the center of our family and social lives. With the public health and safety restrictions brought about by the pandemic, 2020 saw a huge uptick and this trend enveloped us all. In 2021, we’ll see much more of the visual trend we’ve dubbed Comfort Zone throughout every type of campaign and creative visuals.
Breath of Fresh Air
Celebrating the regenerative powers of nature and the great outdoors can sometimes mean reveling in the novelty of simply going outside. During quarantine, our need for immersion in nature and the outdoors became a high priority and created balance in our lives. Brands responded, leading to our visual trend, Breath of Fresh Air.
A visual love letter to 1990s internet, Vintage Vaporwave mixes pop art and outlined sticker graphics, bright pastels matched with neutral tones, and lo-fi design elements. Checkers and grids, random tiling of pattern elements, and cheeky cartoons keep these designs full of movement.
Back to Bauhaus
Bauhaus design provides inspiration for an updated return to form and craft, with balanced layouts and graphics that create powerful, direct messaging. This trend includes a return to the fundamentals with clean, geometric shapes, strong-yet-harmonious elements, and vibrant primary colors.