Charity Water is a non-profit organisation that aims to bring CLEAN and SAFE drinking water to those in developing countries.


This diary cover design will be targeted to those who have a strong passion about bringing clean and safe water to developing countries. It would also be a mission to target young adults and teens, as they can spread about the organisation to a wider community. Those who are financially stable would be a target audience as they play a crucial part in donating to the organisation.


The purpose of visual communication is that it can spread importance about a topic to a wide range of people. It is more efficient than verbal communications if seeking to communicate a marketing or advertising message to hundreds or thousands of people in diverse geographic areas. Visual communication allows a message to be viewed through images that stand out more than verbal or written, allowing diverse people to understand the meaning behind the advertisement or marketing.

A charity will be in need of a diary cover as it can spread information about the charity to diverse and different age groups. As majority of individuals use a diary to be organised and remember important dates, a diary cover that is promoting the charity can impact on the individual by having it as the front cover and always being there to remind the individual about the charity.


The visual communication will be used to create a Diary Cover for the charity chosen. It will be used to spread the awareness of Charity Water and their aim to bring clean and safe drinking water to developing countries. This visual communication will be likely seen around stores that will sell the diary and on the charities website.





Charity Water is a non-profit organisation, that is aiming to bring CLEAN and SAFE drinking water to those in developing countries. Charity water has many existing products and services available to fund donations and for their projects. They provide items such as customisable t-shirts, hoodies and sweatshirts, wristbands, baby onsies, postcards, phone cases and many more.

Services that they provide are with their projects at work in developing countries. So far they have bought clean and safe drinking water to countries around the globe such as Africa, Asia, Central and South America. They travel round the world finding inspiring organisations providing clean and safe drinking water and fund successful programs.


The target audience for this charity are those who are female adults and retirees. The reason for this is because, Charity: water aims to bring clean and safe drinking water closer to the families, especially for women and girls, as they spend more time collecting a little amount of water than doing house chores.


Charity: water has very innovative ways for donations, through their products and services. Charity: water is still a new organisation compared to other charity organisations and still has more time to grow. They are kept up with the society, meaning they are always ready in making new products for future trends.


Clean Drinking Water for Developing Countries. (2017). charity: water. Retrieved 20 March 2017, from

Charity Water. (2017). Retrieved 20 March 2017, from

This image brings out the happiness of seeing clear and safe drinking water
This image of the comparison between dirty and clear and safe drinking water, shows exactly how dirty the water is for developing countries

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