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TUSCALOOSA HALF MARATHON SPONSORSHIP OFFERINGS

The Tuscaloosa Half Marathon invites you to be a part of this community event which has various sponsorship opportunities. Supporting this event allows your company to be affiliated with Alabama’s 3rd largest half marathon and Tuscaloosa’s only half marathon. This gives your company or organization the opportunity to reach over 3,000 participants, spectators and volunteers.

A favorite cheer spot in front of Bryant-Denny Stadium

third largest half marathon in alabama

Known as one of West Alabama’s premier racing events and the third largest half marathon in the state, the Tuscaloosa Half Marathon gives each company involved a unique, but prominent platform to market from. The Tuscaloosa Half Marathon encourages healthy habits and exercise with an event that enhances the quality of life for participants and the West Alabama community. The runners, spectators and volunteers are health-oriented and active in both lifestyle and community outreach.

BUILD AWARENESS

This event is a great opportunity to build brand loyalty as well as attract new customers. A partnership will allow your company to partner for a purpose and reach thousands of passionate and motivated participants. What better way to build brand awareness while at the same time fostering community pride!

DEVELOP RELATIONSHIPS

Engage in our social media success and develop influencers as well as customers.

SPONSORSHIP OFFERINGS

TUSCALOOSA TOURISM AND SPORTS IS OUR 2019 TITLE SPONSOR!

Packet Pickup Specific Presence

  • 20’ x 20’ booth space at packet pickup in prime location
  • Opportunity for photo booth or experiential opportunity
  • Announcer reads or pre-recorded mentions
  • Logo on packet pick up envelopes and/ or bags
  • Omni-presence on signage from directional to welcome pieces around packet pickup

Races

  • Announcer or pre-recorded mention about partnership
  • 4 – 3’ x 8’ start/finish chute boards
  • Omni-presence on mile marker signs and start / finish structure(s) with references by name or logo
  • Omni-presence in Digital Race Guide
  • Omni-presence on Race Map(s) on website
  • Logo watermarked on race photos provided as FREE downloads to all participants. Photos are tagged by bib number and name so athletes can easily search and find their pictures
  • Premier logo placement on event shirts

Finish Festival

  • 10’ X 20’ or 20’x20’ tent space at the post race party. SPONSOR can provide a branded tent
  • Opportunity for Photo Booth or experiential opportunity
  • Announcer or pre-recorded mention about partnership
  • Dominant logo placement on step & repeat located near the Finish Line

Website

  • (Annual schedule of activity, determined at the start of the year or quarterly)
  • Corporate Partner Directory page
  • Sponsor Spotlights,
  • Omni-present on pages
  • Select placements throughout the website on secondary pages
  • Letterbox image on homepage as the Title Partner

Emails

  • (Annual schedule of activity, determined at the start of the year or quarterly)
  • Logo in emails
  • Spotlights in emails

Media + Public Relations

  • Logo inclusion local print advertising
  • Logo in the Official Digital Race Guide (PDF version available before race weekend)
  • Full page ad in Official Digital Race Guide (PDF version available before race weekend)
  • Name mentions in Radio spots
  • Press Releases announcing the SPONSOR and partnership sent to Alabama news, race/sports trade, travel publications announcing partnership, inclusion in boiler plate for all following press releases

Monthly Social Media Activity

  • Plan a promotion or awareness building effort with SPONSORS, if initiated by SPONSOR
  • Sharing posts (one – two a month across FB, TWT)
  • provided by SPONSORS
  • activity from SPONSOR channels
  • posts approved by SPONSORS

Lagniappe

  • [15] Race comps

Presenting Partner $5,000 - $10,000

DEPENDING ON DELIVERABLES (LIMIT OF 4)

PACKET PICKUP SPECIFIC PRESENCE

  • Logo/Name presence on Presenting Partner Signage at Packet Pickup
  • 10’ x 20’ booth space or could expand to a 20’ x 20’ if SPONSOR activity requires
  • Announcer or pre-recorded mention about partnership

Races

  • Announcer or pre-recorded mention about partnership
  • 2 to 4 – 3’ x 8’ start/finish chute boards
  • 1 Mile Marker
  • Logo watermarked on ¼ to ½ race photos provided as FREE downloads to all participants. Photos are tagged by bib number and name so athletes can easily search and find their pictures
  • Logo included on SWAG bags for participants
  • Prominent logo placement on event shirts

Finish Festival

  • 10 X 20 location for tents, interactive engagements
  • Announcer or pre-recorded mention about partnership

Website

  • (Annual schedule of activity, determined at the start of the year or quarterly)
  • Corporate Partner Directory page
  • Sponsor Spotlights,
  • Omni-present on pages
  • Select placements throughout the website on secondary pages

Emails

  • (Annual schedule of activity, determined at the start of the year or quarterly)
  • Logo in emails
  • Spotlights in emails

Media + Public Relations

  • Logo inclusion local print advertising
  • Logo in the Official Digital Race Guide (PDF version available before race weekend)
  • Half page ad in Official Digital Race Guide (PDF version available before race weekend)
  • Name mentions in Radio spots
  • Press Releases announcing the SPONSOR and partnership sent to Alabama news, race/sports trade, travel publications announcing partnership, inclusion in boiler plate for all following press releases

Monthly Social Media Activity

  • Plan a promotion or awareness building effort with SPONSORS, if initiated by SPONSOR
  • Sharing posts (one – two a month across FB, TWT)
  • provided by SPONSORS
  • activity from SPONSOR channels
  • posts approved by SPONSORS

Lagniappe

  • [5-10] Race comps depending on level

OFFICIAL PARTNER $1,500 - $3,000

Packet Pickup Specific Presence

  • Announcer or pre-recorded mention about partnership

Races

  • Announcer or pre-recorded mention about partnership
  • 2 – 3’ x 8’ start/finish chute boards
  • 1 Mile Marker or Aid Station Sign
  • Logo included on event shirts

Finish Festival

  • 10 X 10 location for tents, interactive engagements
  • Announcer or pre-recorded mention about partnership

Website/Emails – logo/name presence on

  • Corporate Partner Directory page
  • Logo in emails

Media + Public Relations

  • Select local advertising
  • Quarter page ad in Official Digital Race Guide (PDF version available before race weekend)

Lagniappe

  • [2-4] Race comps depending on level
  • Category exclusivity depending on level

CONTRIBUTING PARTNER $500 - $1,000

Packet Pickup Specific Presence

  • Logo included on Event Contributing Sponsor Banner

Races

  • Announcer or pre-recorded mention about partnership
  • Logo placement on 1-2 signs used on course depending on level

Website/Emails – logo/name presence on

  • Corporate Partner Directory page

Media + Public Relations

  • Logo included on Contributing Partner Page in Official Digital Race Guide (PDF version available before race weekend)

Lagniappe

  • [1-2] Race comps depending on level

FIND THE PERFECT FIT

A variety of sponsorship and corporate team opportunities exist for businesses interested in a partnership during the Tuscaloosa Tourism and Sports Half Marathon weekend. All items are negotiable. The sponsorship committee will gladly tailor a proposal and work with each business individually to best fulfill its respective marketing goal and objectives. We realize that without local community support, this event wouldn’t be possible. Thank you for considering this partnership!

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