Brazil Madison gainsford


This website is going to look into Brazil and its events and tourism industry focusing on the travel flows and domestic travel and also looking into the different attractions and main events in brazil particularly looking at Rio carnival and how this is such a success event. This website is also going to take all this information and conclude the strengths and weakness of events and tourism in brazil and recommendations from the research which has been gathered followed by a conclusion of all the data found.

‘The concept of mobility’s encompasses both the large-scale movements of people, objects, capital and information across the world, as well as the more local processes of daily transportation, movement through public space and the travel of material things within everyday life’ (Hannam, Sheller & Urry, 2006). People are more mobile causing a growth in the tourism and events industry as its easier to travel around therefore cheaper, making it more likely to attend events and tourism attractions etc. Also attractions etc. will be better connected by different modes of transport such as train, car, bus and plane therefore giving a wide range of options of travel for people to choose from to get to their certain destination, this therefore means that people are more likely to attend a tourist attraction or an event if they have many options and therefore able to choose one to suit them and get to the destination the easiest, quickest and cheapest option for them.

Aims of the website

• To unsure to the client whether a large cultural festival in Brazil is a viable plan

• To look at current events within Brazil and evaluate the strengths and weaknesses of the events industry

• To look at the different forms of travel internal and external and the visitor flows within Brazil.

Key features of domestic travel

Brazil’s economy has grown with middle class people using their deposable income for international and domestic tourism, in 2010 “Brazilians took 68 million domestic trips” (Boniface et al, 2012).Brazilian’s mainly tend to travel within the country because even though laws state that they get 20 days paid holiday there low incomes may result in not being able to travel aboard due to the high costs of air transport, therefore many travel around the country by car visiting beaches funded by the government which allow access for poor and rich families, these high air transport costs many reduce in years to come due to competition between airlines and tour operators which may reduce costs resulting in flights be more widely available for a range of people on even lower incomes (Boniface et al, 2012). Television programs has also helps to promote areas and increase domestic travel (Boniface et al, 2012).

The main characteristics of international travel flows to and within the country (visitor statistics)

Main flows for holidays around February where the climate is more humid especially at carnival time. The main cities such as Rio de Janeiro and sao Paulo are top for business conferences in the world therefore business travel sector is strong (Boniface et al, 2012). Figure 1 shows a clear increase in tourist arrivals with the largest growth of 10.6% in 2014 till 2016 potentially due to the Olympics, also indicated in the international tourism receipts increasing rapidly from 2016 onwards from 7.80 USdbn in 2016 to 9.27 USdbn in 2020. Figure 2 shows the money spent my foreign individuals visiting brazil it clearly shows an increase in the amount visitors are spending in brazil each year which is increases each year and has a large impact in the travel and tourism of brazil, in 2015 Brazil generated BRL20.4bn which in 2016 is expected to grow by 8.2% and the country is expected to attract 7,062,000 international tourists to Brazil and if this growth continues each year it is believed that by the forecast clearly shown in 2026 there will be 15,933,000, tourists arriving in Brazil.

Figure 1- Key forecast for Brazil 2013-2020(BMI Research,2016)
Figure 2- Visitor exports and international tourist arrivals 20016-2016 (World Travel and Tourism council)

Key Events

There is a range of events held all across Brazil in particular the three main events that stand out are the Rio Olympics, São Paulo Gay Pride and Tomorrowland festival. Rio Olympics in 2016 was held in Rio de Janerio and attracted around 500,000 foreign visitors to the area earning brazil’s economy £7.5 million on ticket sales. São Paulo Gay Pride is one of the largest gay festival in the world with 2.5 million people attending gay, lesbian and other people dressed in bright colourful clothing on the streets of São Paulo. Tomorrowland festival is the world’s biggest electronic music festival held in São Paulo which large acts such as David Guetta bring visitors to the area.

Key cultural resources

• Christ the Redeemer

• Brasilia

• Ruins of Sao Miguel das Missoes

These are a few of the main cultural resources which attract tourists to Brazil each year and bring money into the local economy, one of the main resources is the Christ the Redeemer which is one of the seven wonders of the world, the 98ft tall statue over looks Rio and is a symbol of Christianity (newsevenwondersoftheworld, 2016)

key natural resources

• Copacabana Beach

• Amazon

• Brazilian Atlantic islands

These are a few of the main natural resources which attract tourists to Brazil, one of the main natural resources is the Amazon rain forest, the amazon is named after Greek mythology and attracts tourists to visit either to canoe down the river between the tall tree or relax in hammocks (lonely planet, 2016).

Distinctive characteristics of the country from the viewpoint of tourism/events

• Warm climate

• Rich culture

Case study

Rio carnival is the biggest carnival based in Rio the “carnival capital of the world” (RCS Travel and Tourism, 2016). It has over 500,000 visitors each year, it is a five-day celebration and draws people to Rio from all around the world to experience their traditions and culture which reflects their global image. (RCS Travel and Tourism, 2016). People in the favelas to come and enjoy the massive celebration (RCS Travel and Tourism, 2016. “Carnival goers are expected to inject $521 million into the city's economy, up from $510 million last year” (Barrell, 2009) The carnival in Rio alone according to the tourism board is expected to generate around £570 million which three quarters comes from tourism alone (Withnall, 2014). The carnival is held each year during the week leading up to lent, it is one of the most popular holiday celebrations (, 2016). Rio carnival consists of different parades and floats traveling down the streets of Rio with 12 of the most elite samba schools parading on the most important “special days” of the Rio carnival and another 15 of the other days of the festival (, 2016). The word carnival originates from the Portuguese meaning “Farwell meat” which is the celebration before lent and the absence of meat, alcohol and other pleasures (, 2016). The first Rio carnival began in the 1640’s and in the 19th century the parades began with dancing, singing and parties among the streets of Rio (, 2016).

Location and the main characteristics of transport to/within the country

Brazil is in south America, Brazil is made up of 26 states (Visit Brazil, 2016). Mass size of Brazil results in issues with transport, airlines highly expensive and problems with over land transport especially in the rainy season (December-May) results in bad flooding, this flooding results in waterways but due to being so over polluted they have a lack of ports etc. (Boniface et al, 2012). The bus services around Brazil are very well connected with the major cities all linked providing a range of journeys (Lonely planet, 2016). Most brazils motor vehicles such as buses and cars run of biofuels due to the lack of petroleum therefore they use the sugar cane grown in sao Paulo to create ethanol to run he vehicles which is leading to air pollution and destruction of rainforests (Boniface et al, 2012). Brazil’s internal air network is well developed with nine international airfields along with hundreds of air fields in remote areas, there is also a frequent service from sao Paulo to Rio de Janeiro which is regularly used for business travelers (Boniface et al, 2012), even though there is a well-developed air system this is a highly expensive route of travel therefore many local people choose other cheaper modes of transport with the airlines mainly attracting business travelers or holiday goers.

Strengths and weaknesses of tourism or events in the country

First weakness is that Brazil has very high crime rates mainly around busy times such as the carnival mainly small petty crimes such as thefts these are very common at beaches etc. (Gov, 2016). Transport is also key as even though there are many different modes of transport around the country these tend to be very expensive with bus prices around £3.50 an hour therefore when travelling long distance is expensive (Lonely planet, 2016).

The main strength is that the country still remains a beautiful place full of natural and cultural resources such as the white sand beaches. Also hosting the Olympic games promoted the country bringing tourists to the area (BMI research, 2016). Brazil also is home to many key events which have been established for many years and some of the biggest in the world (Moss, 2015).

Key recommendations

The key recommendations for the client considering all the data and information collected a large cultural festival in Brazil if it was going to happen will need to be before December – May as this is the rainy season in Brazil and therefore reduces the amount of transport available available to get to the event, also in March time the Rio carnival therefore this wouldn’t be a good time to hold a cultural festival as this attracts millions from all over the globe therefore would draw people away from visiting the cultural festival. This is a good destination for a festival with predicted 15,933,000, visitors to Brazil in 2026 and looking at the statistics of Rio carnival and how successful it is this is a great location for a festival.


In conclusion to data collected it clearly shows that Brazil tourism industry affects the growth of the country with Rio’s carnival brining £570 million to the country in 2014 and around 500,000 visitors. There has also been an increase in domestic travel with 68 million taken by Brazilians in 2012. There a range of different resources which attract visitors to Brazil for example cultural resources such as Christ the Redeemer and beautiful white sand beaches. To overall conclude brazil would be a perfect location to hold a large cultural festival.


Boniface, B., Cooper, C., Cooper, R. (2012) Worldwide destinations: the geography of travel and tourism, 6th edition. London: Routledge.

Bookers international (2016) Bookers international. Available from (accessed 20 December 2016)

BMI Research (2016) Brazil Tourism Report.- BMI Research. Available from (accessed 10 November)

GOV.UK (2016) Foreign travel advice Brazil: Available from (accessed 11 November 2016)

a. Lonely Planet (2016) Brazil: Lonely planet. Available from (accessed 8 November 2016)

b. Lonely Planet (2016) Brazil: Lonely planet. Available from (accessed 20 December 2016)

New 7 wonders of the world (2016) Christ the redeemer. Available from (accessed 20 December 2016)

Moss, C. (2015) Brazil events. The Telegraph, 14 October. Available from 8 November 2016)

RCS Travel and Tourism (2016) The Guide for Carnival in Rio de Janeiro: RCS Travel and Tourism. Available from (accessed 10 November 2016) (2016) Available from (accessed 20 December 2016)

Urry, J. (2007) Mobilities, Cambridge, UK: Polity Press

Withnall, A. (2014) Rio carnival in numbers. Independent, 27 February. Available from (accessed 20 December 2016)

World travel tourism council (2016) Economic impact 2016 brazil. Available from (accessed 20 December 2016)

Word count: 1815


Created with images by _caio bruno - "a silhueta de cristo." • FotoshopTofs - "toucan tropical bird climber family ramphastidae" • Apollo_67 - "untitled image" • charlesmackaycm - "christ the redeemer rio de janeiro brazil" • christianluiz18 - "jesus christ redeemer" • - "Vila_Isabel, samba & platform sandals" • Venturist - "Brazil07 089" • - "Very beautiful Grand-Rio portrait!" • - "Vila Isabel 44" • Venturist - "Brazil07 148"

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