- Functions well as an "unofficial logo" for use on all types of stationary and documents -
- Simple design, easy to read and discern what it represents -
- The focus of the graphic is the historic courthouse, which is both recognizable and conveys a sense of history & stability -
- The design is outdated and the courthouse appears photocopied / busy / messy -
- No longer represents the true character of Hamilton County as a modern, top-tier municipality -
- "Eagle & Shield" is typically associated with the executive branch of the federal government -
- Impossible to embroider or engrave on to any medium (too busy, always needs to be simplified) -
- Several different versions are floating around and being used by different departments -
Background of the design
The Historic Courthouse was digitized by hand using an image taken by Byron Settles of the Planning Department (picture above). Byron is an experienced photographer, and did a nice job capturing the Courthouse in the correct light and at an angle suitable for this use. The fact that the logo is based on an image taken by a county employee is both meaningful and prudent. No one will be able to step forward and claim that the graphic was based on an image that they produced.
The design was produced using Adobe Illustrator CC graphic design software. This is important to note because it means the graphic was constructed using a vector-based format which will allow for infinite scaling without loss of detail or pixelation.
Because the native format of the new design is vector (line) based, we can export to any format that is needed depending on the application. The current logo is raster (pixel) based, which hinders its usefulness for several applications.
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