1. Speak in STORIES not STATEMENTS
So many stories came up in our Story Dive from your listeners. Like the one about (Christine?) becoming a member after getting tickets to Death Cab for Cutie, their first date after their first child, and being the only ones tailgating in the parking lot.
That’s a beautiful story that engages people’s hearts and minds.
We recommend telling that story (and others like it) instead of making the statement, “WNKU is supported by its listeners.” Statements don’t engage our emotions. They pass through one ear and out the other. Stories engage our hearts and we can’t help but remember them.
We recommend that you take an audit of everywhere you’re making STATEMENTS about who you are and the future you’re building, and figure out how to tell STORIES instead. Tell the stories of your tribe discovering, experiencing, loving music. They can be done in :20 seconds on air. They can be tweets and emails that get shared online and on the air. The possibilities are vast.
Telling listeners' support stories will be contagious. Members of a tribe want to be given a VOICE. Especially your tribe. The reason they love music so much is that it gives voice to their feelings and validates their experiences. So they are primed to help you tell the story of the future you are building- a community discovering themselves through music.