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Meetings made in Germany: Regional Industry Expertise Meeting Destination Germany Convinces With Local Expertise All Over the Country

Although it is currently not possible to meet face-to-face and events cannot take place as planned, the meetings destination Germany continues to offer ideal conditions for successful conferences and congresses in the future – tailored to your sector and area of business! Germany offers expertise and competence in many fields of endeavor: It is Europe's largest economy, the world's second largest exporter and a leading location for research and development. Outstanding infrastructure, short distances and exceptional hotels and catering open up fascinating opportunities when combined with an equally diverse and modern range of trade fair, convention and congress venues.

Foto: © Tijana/Fotolia.com

Germany offers key expertise of business and science in the following six sectors:

  • Chemicals and pharmaceuticals
  • Energy and the environment
  • Financial services
  • Medicine and healthcare
  • Technology and innovation
  • Transport and logistics

These key sectors shape a unique landscape of commercial and scientific clusters, which is not restricted to a few metropolitan regions but covers the entire country. Even many of the smaller towns are home to highly specialised institutions and companies, which are leaders in their respective fields. These organizations and their expertise make them exciting business event destinations and provide conference planners with valuable resources and flexibility to be creative in their approach to designing captivating events. Connecting your attendees with the local industry communities creates an inspiring and insightful atmosphere. Planners may consider site visits, get-togethers, speakers or other elements - you will provide a better attendee experience if your event's surroundings resonate with the attendees' work, expertise and business challenges.

Chemicals and pharmaceuticals

With chemical industry parks, innovative small companies and a network of internationally respected research institutes, Germany is a leading location in the chemicals and pharmaceutical industry.

A wide range of products and a high number of innovations make the German chemical-pharmaceutical industry an important international supplier for other industries. On top of that, Germany is ranked first in Europe and fourth worldwide in terms of investments and revenues as well as research and development expenditures.

The high level of innovation is also reflected in other figures: Nearly 6 per cent of the chemical-pharmaceutical industry's worldwide expenditures on research and development is being invested in Germany. Every eighth chemical patent comes from Germany. Within the EU, Germany is the largest individual market for biopharmaceuticals, and ranks second in the world behind the USA. It also has proportionally more scientists with a PhD than the USA or Japan.

Stimulating venues for business events are provided by internationally acclaimed scientific institutions such as the German Research Foundation, the Helmholtz Society, the Fraunhofer Institute, the Leibniz Association and the Max Planck Institute. Centres of expertise for chemicals and pharmaceuticals can be found all over Germany, e. g. in the area of Cologne, Dusseldorf, Münster, Frankfurt am Main, Mainz, Heidelberg, Mannheim, Karlsruhe, Dresden and Weimar.

Energy and the environment

Through groundbreaking political initiatives and innovative greentech products, Germany is setting the global trend in the field of climate protection and energy efficiency.

Germany is regarded as a pioneer of sustainability and is a global leader in the field of environmental technologies. The Renewable Energy Sources Act introduced back in the year 2000 has been used as a model by almost 50 other countries for their own support mechanisms, and, as a major engine for growth and the creation of jobs. 'Greentech made in Germany' is playing an increasingly important role in terms of strengthening the country's international trade position.

The sustainability goals that the German government has set itself are well above average. By 2050, it aims to cover at least 80 per cent of electricity consumption and at least 60 per cent of the country's entire energy consumption through renewable energies. Therefore, it does not come as a surprise that Germany is also an international pioneer in the field of green meetings, regularly hosting top events in this sector.

Berlin has been on a dedicated sustainability path for years now and regularly hosts international events in the energy, environment and green tech sector, such as the “Our Climate – Our Future 2019” conference or the annual Berlin Energy Days. Dresden is an interesting destination for the field of energy supply and resource use: “Cool Silicon” clusters more than 60 companies and three technical universities and research institutions in an innovation hub developing electronics that consume considerably less energy than conventional technologies.

Financial services

Germany plays an important role in Europe as a financial location. It's one of the reasons why the European Central Bank is based in Frankfurt am Main.

Being Europe's strongest economy, Germany also provides equally strong credentials as a financial location. It is home to several important banking and stock market centres including Munich, Hanover, Stuttgart, Berlin and, of course, Frankfurt. Alongside London and Paris, Frankfurt is one of the three main financial hubs in Europe and hosts a number of important industry events such as the annual Euro Finance Week.

Frankfurt ranks 13th in the 2020 Global Financial Centres Index. In addition to over 260 banks, the city is also home to a number of leading national and international financial institutions, such as the European Systemic Risk Board (ESRB), the German Federal Financial Supervisory Authority (BaFin) or the European Insurance and Occupational Pensions Authority (EIOPA). Additionally it's home to branches of all of the world's largest banks, global commercial law and auditing firms and a whole array of banking associations. It's fair to say that Frankfurt's got pretty much the entire financial sector covered.

Medicine and healthcare

Germany has the largest healthcare market in Europe – offering outstanding services in the fields of healthcare, research and teaching.

Healthcare, medical technology and biology form the core of the field of medicine and health, which also covers nutrition and wellness. In some areas there are overlaps with biotechnology. The conference opportunities are excellent, not least because of the high standards of quality. State funding for the research and development of innovative health products in the fields of biotechnology, parmaceuticals and medical equipment ensure that these high standards can be maintained.

In 2019, there were approximately 7.5 million people working in the German healthcare industry, which is almost 17 per cent of all employees in Germany. The healthcare industry has grown continuously in recent years. This has generated 372 billion euros in value added, which corresponds to a total share of around 12 percent of gross value added in Germany in 2019.

Top locations include, but aren't limited to, Nuremberg, Bavaria's 'Medical Valley' and Berlin, a destination which is famous for numerous important industry events: the annual Capital City Congress of Medicine and Health (around 8,000 attendees) is one of the foremost conferences in the German health sector. Two other examples from 2018 are the Congress of Cardiologists which drew almost 33,000 participants to the International Congress Center Munich and the German Congress of Cardiologists with 8,700 attendees wich was held in Mannheim.

Technology and innovation

From nanotechnology and microelectronics to mechanical engineering and IT – Germany is a world leader in many different areas of innovation.

The information and communications technology (ICT) sector is THE driver of the digital transformation and with a turnover of over EUR 228 billion worldwide, Germany is the fifth largest national market globally. Through a network of internationally respected research institutes, leading clusters and initiatives, Germany is achieving a great deal in this field and offers some fantastic conference opportunities and a perfect environment for business events.

One example can be found in the OpTecBB initiative in which companies and research institues in Berlin and Brandenburg are joining forces to improve and harness optical technologies. Hannover's Centre for Manufacturing Technology (PZH) is home to a wide range of organizations which conduct research under one roof in an area of more than 20,000m². For anyone in the semiconductor industry, Saxony's capital Dresden and the surrounding region are the place to be: "Silicon Saxony", as it is known, is home to Europe's largest corporate network in the semiconductor and microsystems industry and provides plenty of options for inspiring site visits. Dresden also hosts the annual 'Semicon Europa', one of the world's leading trade shows for this industry sector.

If you like the "valleys" approach, there's more: A cluster of IT companies has turned the Rhine-Main-Neckar region into the "Silicon Valley of Europe”. And if you're looking for innovation in the medical sector, the "Medical Valley" in the Nuremberg Metropolitan Region in Bavaria is one of the strongest and most active medical technology research clusters in the world and provides local know-how as well as leading experts alike.

Transport and logistics

The most important European logistics hub, the continent's largest automotive market, 5 per cent annual growth in aerospace engineering – just a few of the results Germany has achieved in this area.

In the World Bank's 2018 "Logistics Performance Index (LPI)", which measures the logistics performances of 160 countries, Germany has been ranked in first place for the third time in a row. With its state-of-the-art transportation networks, be it air, rail, waterway or autobahn, it provides quick access to domestic and international markets. Thanks to its central location, excellent infrastructure and state-of-the-art services, Germany is the most important logistics hub in Europe.

The home of leading global corporations such as Deutsche Post DHL Group (no. 1 worldwide), Germany is the European leader with annual revenues of €279 billion and more than 3 million employees. It ranks among the best in the world for logistics innovations, technologies and services.

Events such as the Annual Summit of the International Transport Forum (ITF) are testament to the added value Germany can bring to the table: Each year, the world’s leading conference on transport policy and the transport industry brings transport ministers from around the world, leading industry representatives and researchers to Leipzig.

Meetings and conference planners can tap into relevant transport and logistics expertise and it is fair to say that industry hubs as well as relevant destinations can be found all across the country. With Audi, BMW and MAN (Munich region), Daimler and Porsche (Stuttgart) and Volkswagen (Wolfsburg), Germany is home to many leading car manufacturers as well as an extensive network of innovative automotive suppliers. A variety of possibilities for on-site visits and interesting supporting programmes are available in Stuttgart, Munich, Wolfsburg or Leipzig. The House of Logistics & Mobility in Frankfurt is a hub for innovation in the sector that brings together industry and science.

The German aerospace industry is also innovative and dynamic, with an annual growth rate of 5 per cent. A number of German aerospace companies are working on innovations in the field of engines, lightweight construction and emission reduction. Key global players in the industry have operations in Germany, such as the European Space Agency's satellite control centre (ESOC) in Darmstadt and EADS, the European Aeronautic Defence and Space Company (Airbus, Astrium) in Bremen. Institutions such as the German Aerospace Center in Cologne provide insights into the latest research.

The focus on putting meetings and conferences in context with local expertise is vital for our industry’s future. Meetings and conferences are, essentially, about bringing people and their know-how together and enable knowledge transfer. Meeting planners should therefore make use of the connecting powers destinations can provide to ensure that attendees get the best out of their experience – including unique insights into local expertise that will make your event stand out.