Hello! Great that you're interested in knowing more about me! I will give you a quick snapshot of myself as a professional, with strengths and weak points.
I'm an experienced journalist who has changed directions towards UX writing, curating, editing and creating digital content. As an editor I’ve been designing webpages, producing and publishing text, photo, video, explainers, motion graphics and social media posts (always using the Adobe CC-suit), as well as laying out strategies, measuring impact, researching audience statistics and behaviors in real time, making adjustments to front pages and headlines depending on the outcome.
Working with web sites I have gained in-depth knowledge on how to manage domains, server setups, and updates via repositories on GitHub and Bitbucket or ftp. I have worked extensively with the Wordpress CMS, but also in other content management systems: Django, Episerver, Drupal, and in-house built systems at the Swedish National Radio, TV4, SVT, Dagens Industri, Svenska Dagbladet and Dagens Nyheter. None have been too difficult to learn and start using quickly.
As part of a UX-team at Bonnier Broadcasting AB* I focused on cross-platform tonality and microcopy in four different langauges, for everything in betwen CTA-buttons and longer texts inside streaming apps and on the web. Ideating phrases to be used in userflows, as guides in user interfaces, and in personalization. Always working in close cooperation with developers of webb and apps (iOS, Android, Samsung TV). I also made sure to secure a webbased supply of links, tonality guides, copy samples, and update notice samples for developers, to use when no UX-writer is available. *Bonnier Broadcasting AB offers and develops services for TV4 Play, an AVOD service (advertisement based video on demand) and C More, a SVOD (subscription based video on demand).
During many intense development meetings with marketing departments and expert analysts, I have developed my knowledge about business essentials like KPI, ROI, a/b-testing and conversion, and I have been deeply involved in discussions on how to keep the user oriented perspective, while at the same time living up to the marketing demands.
My biggest challenge is not having an advanced university degree in marketing, analytics or UX. To compensate for this I have taken one longer course in Usability and Usercentered design/UX through Informator, an intensive one day course in Google Analytics through Resumé, plus a range of shorter classes at Google Digital Academy in Stockholm in december 2018. Of cause I am also closely following and updating myself daily via newsletters, magazines and networks on Tech News, UX-writing, CX and marketing, as well as regularly taking online classes through Udemy, Codecademy and Skillshare.
Finally, my life, my wide range of work experiences and my studies in both sociology and law have given me a lot of basic knowledge that I can use and apply in my role as a professional. Expanding my knowledge further in all these areas (marketing, analytics, UX/Interaction design) through webbased classes, newsletters, online networks and live meet-ups is my ambition. Right now I'm dedicated to learn more about voice searches and UX-tools/methods, starting with strategies/impact mapping, research and interaction design/wireframing.
If you need a friendly and mature team member, a quick learner with excellent social and professional skills, a wide scope of experiences and ability to swiftly adapt into the customer's work environment both technically and socially, I’m ready to be your choice! I would love to meet and greet, and give you more information about my experience.
For now, you can check out my Linkedin: or my online portfolio with more work samples in Swedish.
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