Hello! Great that you're interested in knowing more about me! I will give you a quick snapshot of myself as a professional, with strengths and weak points.
I started out as a Graphic Designer, worked with printed matters, transferred to Desktop Publishing and started working with newspapers and radio, became an experienced journalist with technical skills, held responsability for network and program environment at one editorial, worked with the whole Adobe CC-suite, and gravitated towards curating, editing and creating digital content, finally landing in UX writing, working on cross-platform tonality, user research and microcopy.
As an editor I’ve been designing webpages, producing and publishing text, photo, video, explainers, motion graphics and social media posts, as well as laying out strategies, measuring impact, researching audience statistics and behaviors in real time, making adjustments to front pages and headlines depending on the outcome.
Working with websites I have gained in-depth knowledge on how to manage domains, server setups, and updates via repositories on GitHub and Bitbucket or ftp. I have worked extensively with the Wordpress CMS, and html, including adjustments and additions in PHP, CSS or JS, but also in other content management systems: Django (python), Episerver, Drupal, and in-house built systems at the Swedish National Radio, TV4, SVT, Dagens Industri, Svenska Dagbladet and Dagens Nyheter. None have been too difficult to learn and start using quickly.
Working for the UX-team at Bonnier Broadcasting AB* I focused on cross-platform tonality and microcopy in four different langauges, on everything between CTA-buttons and longer texts, inside streaming-apps and on the web. I took part in ideating phrases to be used in userflows, as guides in user interfaces, and in personalisation and put them in a documemt o be used by others. Always working in close cooperation with developers of webb and apps (iOS, Android, Samsung TV). Before my assignment ended I made sure to secure a webbased supply of links, tonality guides, copy samples, and update notice samples for developers, to use when no UX-writer is available. *Bonnier Broadcasting AB offers and develops services for TV4 Play, an AVOD service (advertisement based video on demand) and C More, a SVOD (subscription based video on demand).
During many intense development meetings with marketing departments and expert analysts, I have developed my knowledge about business essentials like KPI, ROI, a/b-testing and conversion, and I have been deeply involved in discussions on how to keep the user oriented perspective, while at the same time living up to the marketing demands.
My biggest challenge is not having an advanced university degree in marketing, analytics, softwaretesting or UX. To compensate for this I have taken a course in Usability and Usercentered design/UX through Informator (2018), an intensive course in Google Analytics through Resumé (2018), plus a range of shorter classes at Google Digital Academy in Stockholm (2018), as well as online classes in CSS and .JS through Codecademy. I am also regularly taking online classes through LinkedIn, Udemy and Skillshare, as well as updating myself daily on Tech News, UX-writing, CX and marketing, through newsletters, magazines, networks and meet-ups.
My wide range of work and life experiences and my studies in both Sociology and Law have given me a lot of basic knowledge that I can use and apply in my role as a professional. Expanding my knowledge further in all these areas is my ambition. Right now I'm dedicated to learn more about AI, voice design, voice searches and UX-tools and methods, starting with training on strategies/impact mapping, research and interaction design/wireframing.
If you need a friendly and mature team member, a quick learner with excellent social and professional skills, a wide scope of experiences and ability to swiftly adapt into the customer's work environment both technically and socially, give me a call! I would love to meet and greet.
For now, check out my Linkedin: or my online portfolio in Swedish with more work samples and photos.
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