Hello! Great that you're interested in knowing more about me! I will give you a quick snapshot of myself as a professional, with strengths, and some weak points.
If you need an experienced, curious, problemsolving-oriented, positive and adaptable team member, a quick learner with excellent professional skills as well as team management skills, a wide scope of knowledge and an ability to swiftly dive into a new work environment both technically and socially, please call! I would love to meet and greet.
I started out as a Digital Creative many years ago. My foundation was Graphic Design and analog techniques, printed matters and bookbinding, with time transferred to desktop software. After finishing my education in Journalism I started taking on roles as a reporter, and photo editor, became responsable for the network and software at one editorial, and engaged in Public Service Media Production with the Swedish National Radio. I slowly started gravitating towards creating and curating digital content for different channels and platforms, finally arriving in UX-design and the "all things digital"-mindset that carachterizes my work today.
Lately I have worked a lot with research, analytics and exciting data, and I try to update myself daily on Tech News, UX-writing, CX and marketing, through newsletters, magazines, networks and meet-ups.
My biggest challenge as well as the most interesting one, has been to transfer into UX-design, UX-writing and design thinking, learning to differ between journalism and minimalistic microcopy, applying the "don't make me think" method when designing for users.
My forward vision is to be able to contribute in the creation of great UX Design for webapps, native apps, web, voice, media, AI/AR/XR-productions and robotics, with the aim to shape memorable and useful interactions with users. I love to innovate and create new empathetic services, together with great people, preferably in an agile and trusting environment where I can use all my skills, and also be appreciated for thinking "out of the box".
I have a wide range of life and work experience, and a never ending curiosity and ambition to always expand my knowledge further. All the basic knowledge I picked up through the years – I've worked in manual labour (started as a kid, helping out on the neighbors' farm, went on to fisheries and carpentery, left home very early). I moved on to working with Digital Creation and Journalism, and I've studied Sociology and Law. All this experience is what I use and apply in my role as a UX and Media professional. Right now I'm also dedicated to further develop my skills in Frontend Development, AI and Voice UX, Voice Search, UX-tools, and methods for VR/AR/XR, robotics, and other immersive learning techniques.
Since 2015 I have studied with Hyper Island, Interaction Design Foundation, Google Digital Academy, Changemaker Educations, Codecademy, and other online learning hubs like Udemy and Skillshare, learning UX-design and wireframing, agile methods (Scrum and Kanban), Design Thinking and Content Design Systems, Research methods, Interaction human-computer, Usability, Accesibility, Facilitation of workshops, and Analytics. Adding some knowledge of html, css, js, and react, to be able to work with developers in transferring graphic elements and design to code.
I have also been a student at the Voice UX Course, and the UX Writing Academy training program, a four months program created by Yuval Keshtcher from the UX Writing Hub, and I'm now a candidate in their roster. Recently I also attended an uplifting and very useful online Workshop with UX-writing experts Andy Welfle and Michael Metts.
In 2019 I did a short internship at Furhat Robotics. I was able to meet with the people from Furhat again, and apply some of what I picked up on conversational design for social robots, during Hack the Crisis, a Hackathon in Sweden april 2020. I joined their Voice UX-team, Bots for Life, and participated in building a chatbot that can answer questions about the Corona virus, both by speaking over the phone and in a text-based chat. So far the Bot just speaks Swedish, but the platform allows for a huge number of other languages to be added.
Working as a UX-witer for the UX-team at Bonnier Broadcasting AB* my focus was on cross-platform tonality and microcopy in four different langauges, on everything between CTA-buttons and longer texts, inside streaming-apps and on the web. I took part in ideating phrases to be used in userflows, user interfaces and personalisation, and put them in a curated document to be used by others as a tonality guide. Always working in close cooperation with developers of webb and apps (iOS, Android, Samsung TV). Before my assignment ended I made sure to secure a webbased supply of links, tonality guides, copy samples, and updated notice samples for developers, to use when no UX-writer is available. *Bonnier Broadcasting AB offered and developed services for TV4 Play (an AVOD service = advertisement based video-on-demand) and C More (a SVOD service = subscription based video-on-demand). In 2019 Telia bought both TV4 and C More.
During many intense development meetings with marketing departments and expert analysts, I have developed my knowledge about business essentials like KPI (Key Performance Indicators), ROI (Return of Investment), Conversion and A/B-testing, and I have been deeply involved in discussions on how to keep the focus on the user oriented perspective, while at the same time living up to the marketing, and business demands.
Before my UX-education, I’ve been, as a designer and editor, designing and curating webpages, producing and publishing text, photos, videos, explainers, motion graphics and social media posts, as well as laying out strategies, measuring impact, researching on audience statistics and behaviors in real time, making adjustments to front pages, landing pages and headlines depending on the outcome.
Working with many different websites, for organisations and media, I have gained valuable in-depth knowledge on how to manage domains, server setups, responsive pages and updates via repositories on GitHub and Bitbucket or ftp. I have worked extensively with the Wordpress CMS, including adjustments and additions in PHP, html, CSS or JS, but also in other content management systems: Wordpress, Django (python), Episerver, Drupal, and in-house built systems at the Swedish Radio, TV4, SVT, Dagens Industri, Svenska Dagbladet and Dagens Nyheter. None of hem have been difficult to learn.
This was the longer pitch. If you want to hear the shorter, or meet e for a talk, don't hesitate to contact me!
For now, check out my Linkedin, or my online portfolio with more work samples and photos, most of them in English.
Please scroll down for SOME work samples in swedish