Chapter 1: Good is the Enemy of Great Group 4: Audrey mackenzie, jordan martin, anders bengston, zach vanbibber, laura mcmillan, and david baseme

1. Good is the enemy of great

Purpose of the book: Can a company become a great company, and if so, how?

The quest:

  • Jim Collins and research team of 21 members
  • 5-year quest examining companies that have gone from good to great over a 15 year time frame

2. Undaunted Curiosity: Four Phases

  • The Search: Find companies who meet criteria of going from good-to-great (eleven good-to-great companies)
  • Compared to What? Comparison companies, Direct/unsustained comparisons
  • Inside the Black Box: Deep analysis of 28 companies. Made empirical deductions from the data, no theory to test
  • Chaos to Concept: Researched a lot of data until they came to a conclusion

3. The Flywheel

  • Level 5 Leadership: Self-effacing, quiet, reserved
  • First Who...Then What: Right people on the bus, wrong people off of it
  • Confront the Brutal Facts, Yet Never Lose Faith (Stockdale Paradox)
  • The Hedgehog Concept: Simplicity within the three intersecting circles
  • A Culture of Discipline: Combined with the ethic of entrepreneurship
  • Technology Accelerators: Never a primary tool
  • The Flywheel and the Doom Loop: Keep pushing until a point of breakthrough
  • From to Great to Built to Last: Sustained great results


Created with images by freephotocc - "cup of coffee laptop office" • FirmBee - "office tax business" • StartupStockPhotos - "entrepreneur startup start-up" • StartupStockPhotos - "office startup business"

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