The meeting was especially pertinent for a long time San Diego rental dealer who made the trip with his son who will take the family business into the future. They are in the process of building a new website that will be the cornerstone of their evolving business. Where else could they go to hear so much practical information as it applies to the furniture business? All the building blocks of building a successful site were presented thoroughly. They both commented that Ashley and our team really came through and set us apart from all other vendors. Big Thanks to those who made this happen!
Google Trends was highly beneficial to target specific categories every month.
It was asked if we could hold marketing shows more often. This account has been becoming more digital and gathering information from marketing vendors at market and Brandsource show. They were appreciative that we held this marketing show.
One retailer began mailer marketing in Q1 and this show has escalated them to get a website. With the daughter now involved in the business they are ready to move forward with their digital presence.
More than one dealer said the Google Trends page was eye opening, he commented this will change his advertising forever. Instead of picking something random to advertise he is forming his own calendar and he started it today! He will also be featuring our 5pc package on his initial circular with Fisher along with Instagram, Facebook, and Snapchat.
Another dealer shared they will be implementing a social media blitz starting with Facebook. Very informative and business changing. Loved the open format and picked up a bunch of information from all the questions that were asked.
A major account told me it was an amazing opportunity to really diagnose their digital advertising potential. She also said she was intending to go home and to meet with her team and to have serious dialog on what actions they need to take to become more engaged in many of the opportunities.
Another large dealer shared how excited she was to get a better understanding and become more knowledgeable as to what approaches she can take specifically to advertising more on Facebook.