How animals in advertising capture our attention
Animals are often used in advertisements. Companies advertise toilet paper, bug spray and cars featuring animals; but have you ever watched ads and wondered why they do? We've uncovered the truth behind animals in advertisements, and whether they should be used or not.
They make an instant emotional connection with us as they remind us of ourselves and our pets.
Dr McCuchen stated that using animals in advertisements is very effective as consumers are attracted to and fascinated by animals, so when they do buy the product, they relate it to the animal.
Many companies and producers try create an ad based on the animal's stereotype. For example, bears are used for their expressive face and their ability to act nearly human. Another is sharks. They pose an obvious danger, risk, threat and an unpleasant surprise.
So basically, all animals in advertisements appeal to our emotions, which is why it subconsciously persuades us to buy the product.
Advertisements may unintentionally encourage people to copy behaviour that could be harmful to an animal
Have you ever seen an ad where a person feeds their dog chocolate? If you have, were you disgusted by it? Many advertisements have bad examples like this. Not everyone is the brightest out there, and people could possibly imitate this. The Morrison Advert Company producers went under fire for feeding a dog Christmas pudding. This could have easily been an example for people to copy.
Festive foods such as mince pies, chocolate decorations and even some sugar-free sweets can cause serious issues for your four-legged friend.