RHA Social mEdia policy

Introduction

Employees of RHA Ltd may be able to access social media services and social networking websites at work, either through company IT systems or via their own personal equipment. This social media policy describes the rules governing use of social media at RHA Ltd. It sets out how staff must behave when using the company’s social media accounts. It also explains the rules about using personal social media accounts at work and describes what staff may say about the company on their personal accounts. This policy should be read alongside other key policies. The company’s internet use policy is particularly relevant to staff using social media.

Why this Policy exists

Social media can bring significant benefits to RHA Ltd, particularly for building relationships with current and potential customers. However, it’s important that employees who use social media within the company do so in a way that enhances the company’s prospects. A misjudged status update can generate complaints or damage the company’s reputation. There are also security and data protection issues to consider. This policy explains how employees can use social media safely and effectively.

  • Policy scope This policy applies to all staff, contractors and volunteers at RHA Ltd who use social media while working - no matter whether for business or personal reasons. It applies no matter whether that social media use takes place on company premises, while travelling for business or while working from home. Social media sites and services include (but are not limited to):• Popular social networks like Twitter and Facebook • Online review websites like Reevoo and Trustpilot • Sharing and discussion sites like Delicious and Reddit • Photographic social networks like Flickr and Instagram • Question and answer social networks like Quora and Yahoo Answers Professional social networks like LinkedIn and Sunzu Responsibilities Everyone who operates a company social media account or who uses their personal social media accounts at work has some responsibility for implementing this policy. However, these people have key responsibilities: The [social media manager] is ultimately responsible for ensuring that RHA Ltd uses social media safely, appropriately and in line with the company’s objectives. The IT manager is responsible for providing apps and tools to manage the company’s social media presence and track any key performance indicators. They are also responsible for proactively monitoring for social media security threats. The marketing manager is responsible for working with the [social media manager] to roll out marketing ideas and campaigns through our social media channels. The [customer service manager] is responsible for ensuring requests for assistance and support made via social media are followed up.

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