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MBriefs Byte Sized Benefits | January 2020 Edition

Online retailers and social media have forever changed our merchandising experience. Did you ever think your lawn furniture purchase on Amazon would be influenced by “Jeb” from Topeka Kansas? His five-star rating and glowing recommendation on how well it looks on his new deck is so convincing. Or how you would NEVER order a ceiling fan from {INSERT SELLER HERE} because Lisa from Manhattan thinks their customer service is “horrendous.” Purchasing health care and drugs are heading down this road a lot quicker than we ever anticipated – just please don’t make me swipe left or right for a knee replacement!

This month’s MBriefs focuses on the top market disrupters in health care as well as how millennials are reshaping how health care is selected and administered. Wow – millennials are now disrupting health care! Who would have ever imagined that…

The Real Stuff You Need to Know

Amazon or Walmart for health insurance…Are you really that surprised?

Partnership and innovation played a key role in the 2019 health care process. Big-name companies like Amazon, Google, and Walmart have joined efforts with medical and pharmacy companies hoping to merge their product know-how to take us down a new path. A path that hopes to reduce cost, save time, and educate us as users determined by our product consumption. As we are all aware, the health care industry needs a complete overhaul, and with these new strategies that these powerhouse companies possess, opportunities have come a’knocking. Not sure about all of this? Seriously, when you need the answers, just Google it!

This isn’t your baby-boomer health care system, it’s your millennial kid’s!

We at MB have been pushing the knowledge to be a wise health care consumer. It appears the kids are listening and thank goodness because they are currently the largest adult population. Their action, toward anything, makes a significant dent. When it comes to health care, they have specific needs that have made the industry notice and take action.

• Millennials are dissatisfied with the wait time, the lack of convenient availability, and office efficiency.

• Work Flexibility is essential to Gen X and Millennials.

• Millennials would like to know their doctor is ‘good’ before their visit. They would like to schedule and pay online and have patient-centric health care experiences. Of the younger generation, 47% changed providers because of poor service.

With these non-traditional expectations, the question is, will the insurance industry adapt? Read on.

Video Links for Quick Health Care Knowledge

With the beginning of your policy year, it is imperative to prepare for any plan changes that may occur. Be it a change in your insurance carrier, a change in the annual deductible, or merely a difference in your prescription coverage. Don’t assume everything is the same. Attend your open enrollment meetings to determine the plan changes, if any, and research your prescription or co-pay maintenance enrollment; not doing could cost you plenty.

Side Affects: Our Podcast to Provoke You to Think Differently

MB Consultant, Dean Stitz was a guest on Rea & Associates, Inc. podcast #unsuitable. Dean explains the benefits for businesses when they execute an employee benefit health plan. This episode will teach you the importance of customizing your health plan to cater to your employee's values, your company size and how to maximize results in the long-term.

Events You Should Probably Plan to Attend

Hello 2020! This March, our Learning Centers will begin again. We are excited to have some returning favorites already on the schedule, and look forward to some new subjects, and speakers as well. Stay tuned for more details coming soon. We would still like to hear your feedback about last year’s sessions or input for future presentations. Feel free to drop us line.

Thank you for your attendance!

To Post or Not to Post?

Hello HR Execs, it’s finally time for you to join the social media revolution. Embrace social media and use the tools that your employees will understand and accept. With the straight-forward tips listed below, you are one step closer to trending all the way home.

Social Media Tips You Need to Know in 2020

Social media is growing up! As we enter this new decade, Twitter turns 13 years old, Facebook is 15, LinkedIn is 18 and Instagram is 10. As these platforms get older, users come and go... new features are launched and others are removed. It can be tricky to figure out how to grow your business brand or personal brand! Here are some tips on how to manage your social media platforms in 2020:

Have a hashtag strategy:

Hashtags are an incredible way to reach your target audience and increase engagement. However, some platforms have a hashtag limit. (For example: Instagram allows 30 hashtags) Pursuing too many audiences at once will dilute your content’s impact. Instead, choose five to 10 of the most relevant hashtags – including a few that are unique to your brand.

Engage your followers:

Whatever social media platform you are posting on... keep tabs on your comments... and respond! Try to forgo your automated scheduling programs so you can communicate with your followers in real-time. If you send a quick response to a comment, that person is more likely to stay engaged with your content and come back for an update.

Incorporate live videos in your marketing plan:

Live videos are transparent, relatable, and help you stand out in a crowd of content! They are especially useful for behind-the-scenes content, announcements and product information videos! Make sure you promote your live stream ahead of time and stay consistent so your followers know what to expect.

Rumor Has It…But Details to Come

It’s Green…Let’s GO!

Something really cool has been discovered for patients with chronic migraines. Light therapy, specifically green light, can reduce the quantity and the intensity of suffered migraines. Studies have been run, and the results are promising, as researchers are hopeful that this drug-free solution could alleviate the discomfort experienced with fibromyalgia and other chronic pain. Patients sit in a dark room with a green light for approximately 2 hours. Results have varied. Some feel relief as soon as days, others have waited weeks, but both see an improvement in their pain levels. Nothing is official at this point, but the testing results have perked scientists’ interest to continue their research.

Created By
McGohan Brabender
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