Spend a Summer Day: Vive la Experiencia de Penn State Abington saturday july 22, 2017

In partnership with:

The Concept & Goal

Penn State Abington and AL DÍA News Media will join forces to attract, engage and recruit prospective Latino students.

According to the U.S. Census, Latinos will make up 30% of the population by the year 2050. As the country's fastest growing population, the academic success of Latinos will have a critical impact on America's future; however, graduation rates among Hispanics remain disproportionately low. Spend a Summer Day: Vive la Experiencia will allow Latino high school and transfer students to experience a campus culture that values Latinos and understands their unique needs.

25% of AL DÍA readers have some college experience, but only 7.6% are graduates (2016 Scarborough Research).

AL DÍA will act as a community liaison, boosting outreach efforts and providing community support with the goal of strengthening Penn State's brand among the Latino community, leading to increased enrollments and continued academic success.

Structure & Details

Who: Hispanic high school and transfer students, families, alumni, faculty and staff of Penn State Abington

*AL DÍA suggests working in partnership with Community College of Philadelphia, Montgomery County Community College and Bucks County Community College to increase student pipeline

What: An "open house" that invites prospective Latino students and their families a first-hand glimpse into the PSU experience. This unique event can include Latino food & music, financial aid/scholarship information, guided tours and a look into campus life and Latino affinity groups available at Penn State Abington. Suggested program elements:

  • A welcome from Latino faculty members
  • Presentations from PSU Abington Latino student group(s)
  • Application and admissions information for parents and students
  • Financial Aid and scholarship workshops - an in-depth look at the application process can help first-generation college students, parents and caregivers get the help they need
  • Peer-to-peer Q&A discussions - peer support can help students adapt to the independence of a higher ed experience, allowing them to confront potential challenges that are unique to culture & generation
  • A preview of Latino groups and social opportunities at PSU
  • Guided campus tours

Where: Penn State Abington Campus

1600 Woodland Rd, Abington, PA 19001

When: Saturday July 22, 2017

9:30 to 10:00 - Registration

10:00 to 11:30 - Program

11:30 to 12:30 - Campus Tours

12:30 to 1:00 - Light lunch

AL DÍA Platforms

  • Print: With a CAC-audited circulation of 36,123 copies weekly, AL DÍA's print product reaches 83% of Latino households in the Greater Philadelphia area, according to 2016 Scarborough research
  • Digital (aldianews.com): Averaging 88,305 pageviews per month, aldianews.com is the only fully bilingual news website in Greater Philadelphia. The site is fully optimized to fit any device, and a user-friendly toggle allows visitors to pick their language of choice - reflecting our audience's desire and ability to quickly switch between English and Spanish
  • AL DÍA News Bites Daily e-Newsletter: Sent daily to more than 12,000 loyal subscribers
  • Social Media: Reaching over 27,000 followers (Facebook, Twitter, Instagram, LinkedIn)

Partnership Details

In support of this initiative, AL DÍA will provide:

  • Custom editorial content promoting the event in AL DÍA's 36,123 weekly print circulation
  • Four quarter-page print ads promoting Vive la Experiencia (Value: $7,088)
  • Pre-event promotion and day-of coverage through AL DÍA social media channels (Value: $500)
  • One month banner in AL DÍA News Bites daily e-newsletter (Value: $2,000)
  • Presence at PSU Abington for Vive la Experiencia on July 22nd
  • Expert advice and consultation for effective Hispanic segment outreach

Partnership Investment: $8,500

For more information, please contact:

Elizabeth Staub

Manager, Multichannel Client Services

(215) 789-6969


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