Idea #13: Symbols and Signs
"A symbol contains information that simplifies or amplifies the message"
We chose this idea because it's one that gives lots of possibilities, there's all kinds of symbols and they're all known worldwide, so we used emojis to symbolize what the client feels with our logo.
Idea #16: Absurd, Surreal, Strange
This idea was excellent because it makes us experiment and exaggerate with the principles of branding.
This sketch was made to symbolize NexBrand as a "hero", while showing its creativity of our brand.
Idea #17: Take It Literally
"Play any phrase as it is"
We found this idea quite interesting because we've always used phrases/slogans that could not always show its true meaning. So we did a photomontage on Photoshop showing the NexBrand logo along important paintings in a museum.