Michael Vick went through a rebranding process after he was convicted for housing an illegal dog fighting ring on his property. After he was released from prison, he had to rebrand himself to appeal to teams in order to find himself back in the NFL.
Tiger Woods has gone through a rebranding process over recent years as he was involved in a cheating scandal with multiple women. He was also involved in an altercation with his wife at the time, and suspended from the PGA tour as a result. Tiger Woods also lost his game deal with EA Sports and began to perform poorly in tournaments. He has struggled to rebrand himself and fight back to the pinnacle of the sports world, however he is trying to make a case for his character.
Michael Jackson is the king of rebranding. Throughout his career, he transformed from a little boy in a family band, to a multi-platinum selling solo artist and pop legend. He altered his complexion and used his identity to transform his sound. Throughout his career, he encountered trouble with the law on several occasions, which caused him to have to clear his name, and continue to prosper through music. Michael also was an actor in the production, "The Wiz" where he played scarecrow. Beyond being a talented musician, he was a legendary dancer and live performer. He is the embodiment of Rebranding.