It helps to. . .
– create a memorable first impression
– enhance understanding of our work
– demonstrate our impact
A brand is not a static thing. Like all brands, ours must also evolve to reflect the times.
The world has moved online.
The legacy seal is too complex in digital environments.
To better align with—and leverage the eminence of—the University of Chicago brand.
The University recently launched a new logo system. Our evolved brand has been created within this framework to bring visual uniformity and enhance our brand by association with the University.
Focusing on the seahorse as the most iconic and dominant element in our legacy seal.
We have created a family of brand assets that all work in unison.