Netflix is a very well- known company, it distributes entertainment content via internet, such as films, Tv series, and documentaries. It was founded in 1997 and it operates worldwide. We chose Netflix because the company has experienced a vast growth in the recent years, and so we believe it is very interesting to research about how they became so popular in a very limited time. We became more intrigued about this company, because of the reaction that their smart advertising created throughout the world. This made people talk about Netflix more than ever, and it was a simple but effective way to attract new customers into the company. We have come up with a new advertising strategy designed specifically for Netflix. Netflix is the best example for the era we live in at the moment, a time where everything is controlled by technology and almost everyone uses internet in their daily lives. The goals of this social media strategy is to attract new customers into the company. The targeted customers are young people from 15 to 45 year old approximately, as they are the ones that use this type of technologies the most.