January 2017 product team meetings

OCT Effectiveness Assemblage

Marco - Event post - 56 reached - 14 viewed - 1 response
Marco - Reach 744 - Post clicks 67 - 28 reactions
Amanda - Reach 7,314 - 54 post clicks - 193 reactions
Amanda - Reach 2,216 - 29 post clicks - 55 reactions
Sunil - Reach 6,982 - 228 post clicks - 139 reactions

DS Effectiveness Conclave

Rachel - 5 leads (4 from current ad, 1 from previous). Cost per lead is $19.05 and we spent $144.23 so far. There were 5 ads running, all with the same copy, but different photos. Total reach is 4,556 people. Frequency of the best performing ad is 1.30.
Shannon - 1031 reached, 1825 impressions, 251 post engagements, $.11 per post engagement, 9 clicks, .493% CTR, 1.86% Social, 4 Relevance
Shannon - 135 reached, 146 impressions, 37 post engagements, $.11 per post engagement, 1 click, .685% CTR, 2.05% Social, --- Relevance
Shannon - 3233 reached, 4170 impressions, 118 claims, $.34 per offer claim, 269 clicks, 6.438% CTR, 81.98% Social, 7 Relevance
Lauren - Page likes 314 - Reach 5,576 - $0.20 per page like - $62 spent
Alex - LINK CLICKS: 409 CPC: $.12 CTR: 1.92% RELEVANCE: 8 Ages: 25 – 65+ Custom Audiences: RailRiders email list, People who engaged w/ any post or ad in the last 30 days Location: Scranton, PA + 50 mi Previous ads had been targeted to a cold audience parents and grandparents with interests in baseball stuff (MLB, MiLB, Yankees, the team itself, etc.)
Mike

ES Effectiveness Meeting

Jeremy
Subject line: Christmas deals at Ice Cream & Pizza Works
Rob
Subject line: We'll Be Open Christmas Eve & New Year's Eve

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