MJ Roundup: Top 2017 Superbowl Adverts
This year saw a lot of advertisers encouraging the unity in the country or supporting the country’s diversity. Audi’s advert focused on the equality of women, Air Bnb demonstrated the diversity of the world and Coca cola re-aired their 2014 advert America is beautiful. And then there were the more comedic adverts by Skittles and my personal favorite Mr.Clean. Enjoy!
Budweiser played tribute to their immigrant co-founder
Coco Cola aired their America is Beautiful again
Air BnB send strong message with ‘we accept’ commercial
Avocados from Mexico
Well skittles guy, at least you tried
Netflix – Stranger Things 2
Mr. Clean is sexy now
MJ Roundup: Consumer Magazine ABCs Jul - Dec 2016
Moderate levels of growth as well as disappointing declines in circulation between July and December 2016. After a relaunch, Cosmopolitan managed a yearly increase to its print and digital in the first half of 2016 however failed to maintain growth in the second half. Nonetheless, the title was only down by -1.34%. Of the Weeklies, OK Magazine showed the best results for the period, up 7.3%. Closer saw the highest decrease for the second half of the year down 8.65%, however its combined digital and print circulation of 223,300 proves it to be the fourth most popular in the market after Take a Break, Woman’s Weekly and Chat. The purely print title John Lewis Edition remains the best performing, which could be because this is a free title, whilst Glamour shows little improvement, down -13.2% PoP and -26% YoY.
Comparative to other sectors of the industry, the Men’s category generally saw increases in print circulations from July – December 2016. Notable to this trend was Monocle, which saw a 5% increase, the most of any Men’s title. Similarly Men’s health saw a good half year in print with a 2% increase and 3,000 more copies circulated – however year on the year this particular title is still down. Esquire was the only men’s publication to have increased its print circulation and digital circulation over the 6-month period and year on year. In the digital area, the title increased by massive 50% - similarly Men’s Health saw a 36% increase year on year despite being down slightly over the 6-month period. Meanwhile GQ and Wired, reported the greatest losses, GQ still has a strong print circulation of over 100k per 6-months, but this has dropped by 1% over the previous period and 3% overall for the year. Wired suffered huge digital circulation losses, with over 20% drop year on year. Most of the other titles in this sector did not have any data or did not submit.
The last 6 months has seen the close of two free publications. Coach magazine closed at the end of 2016, after only one year of printing, as they struggled to sustain their niche format in the tough advertising market. Sport Mag also closed its doors in the last few weeks, after 10 years running. However, freesheet market is still a stand-out sector for print titles, with existing publications maintaining their circulation figures. NME was the only title to enjoy a marginal 1% increase on the previous year. Shortlist holds on to the number one spot within both the freesheet market and falling into men’s lifestyle, with a print circulation of 504,740. Balance is a new freesheet exclusive to the London area that launched in April 2016. It covers topics such as mental wellbeing and living a healthy and happy life. First circulation figure is 202,703.
For the full ABC Round Up and document, please contact Chris, Carla, Cheryl, James or Matt.
Mediatel Rajar Q4 2016: Round-up
National stations and networks
A -1.2% decrease in weekly reach over the final quarter of 2016 was not enough to dethrone Global Radio as the best performing UK radio network.
With 22.7 million listeners, the network has a lead of more than 5 million over second-place holder Bauer Radio - which recorded a reach of almost 17.6 million (down -1.5% QoQ).
Over the last year, however, both networks have boosted reach, with Global up 1.3% and Bauer up 6.8%.... Read More
Instagram Introduces Full-screen Ads to Stories
Instagram is introducing full screen ads to Stories, along with Stories insights, in bid to build on the success of businesses using the feature.
The ads will be tested with over 30 of Instagram’s clients, including Capital One, Nike and Netflix, and will enable the businesses to use targeting, reach and measurement capabilities that make their ads ‘personally relevant’ to the people they want to reach....Read More
JCDecaux UK partners with Bitposter to automate OOH trading
JCDecaux, the UK's largest Out-of-Home (OOH) media owner has today announced a partnership with Bitposter to support the automated trading of its media.
JCDecaux currently delivers over half the digital impressions in the UK OOH market, with an ambition to double its digital audience to one billion viewed impressions per week by the end of 2017.
Bitposter is the leading OOH trading platform, and the partnership will provide buyers with a front-end interface through which JCDecaux is able to deliver automation at scale... Read More
YouTube launches mobile live streaming for top users
YouTube has launched a new feature allowing vloggers with over 10,000 subscribers to live stream from their smartphones. The update has been built directly into the YouTube mobile app and any creator with a large enough following will be able to begin live streaming.
The streamed videos will have the same features as any other video on YouTube, which means they can be searched for, found through recommendations and playlists and also protected from unauthorised use... Read More