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PUNERI METRO Brand Personality

BRIEF

Launching phase 3 of Puneri Metro. To this end the client wishes to devise an integrated Brand Identity and Communication strategy that will make metro travel exciting, fun and something that consumers looks forward to on a daily basis.

TARGET SEGMENT

Young adults, professionals, working, mainly in IT sector (travelling from Hinjewadi to Shivajinagar)

IDEA

ADAPTATIONS

Charachter design for the Campaign

Credits:

Created with images by Pexels - "train subway tunnel" • Charles Forerunner - "meeting near a transparent glass"

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