Our focus

We care about the projects and clients we work for. It is important that we believe in the initiative, and can deeply understand the client and consumer perspectives so that we can create meaningful solutions and stories.

Who we are

RLB Strategy is a group of marketing professionals with a vast array of strategic, creative and tactical experiences. Unlike agencies, we are a virtual team that evaluates the relationship and our clients’ objectives and matches the right talent. Our compact, nimble, pivoting structure offers you the right resources for the services you need…along with the big ideas without the agency overhead.

We start with a discussion.

Any project, large or small, will begin by gathering, developing and refining information to provide you with a strategic approach and tactical execution. A high-level analysis of competitors as identified by you, your vision and what inspires you. This is our foundation to meet your business objectives.

Start with coffee, engage and develop.

Our journey to execute.

Some clients know exactly what they want, others may have an idea, and then there are those that just need direction and help in the marketing process. Our team offers a full suite of marketing services to evolve one’s brand or revolutionize the industry while staying true to your customer. As an objective third party or partner, we are communication experts that can articulate your differences clearly and consistently.

Map, craft the story and measure results.

We end with client satisfaction.

Understanding large corporate KPIs and small firm reputations, our delivery will include not only inspired creative and unique tactics, but also translatable dashboards to show incremental shifts by channel to cost-justify your investment.

What we do

  • Brand Identity
  • Digital and Print Advertising
  • Event Marketing
  • Illustrations
  • Marketing Strategy
  • Sales Enablement
  • Social/Community Management
  • Video (live or animated) and Webinars
  • Website Design and Development
When consumers understand how you help them live a better story, they respond.

Russell Bodnar—Managing Director

Russell takes complex business challenges and distills them into strategically focused and actionable plans. His 20-year career and approach is to understand the client’s business first, then provide options that lead to smart, business decisions. He provides thought-leadership and solutions that keep pace with clients’ greatest challenges to quickly adapt to customer preferences and trends. Russell earned his MBA at Michigan State University Eli Broad College of Business and his B.A. in Marketing at Purdue University.

Amy Cross—Creative Director

Amy combines her passion for designing, brand strategy development, and human insights into engaging visual communications. She has 15+ years experience across industries including Fortune 100 companies in the automotive, furniture, medical, and appliance industries. Amy is a Michigan native with a BFA in Graphic Design from Grand Valley State University and a BA from Aquinas College in Art History and Fine Art.

Contact Us



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